HONG KONG SAR – Media OutReach – September 21, 2023 – Asian Charity Services (ACS) today hosted the Celebration of NGO Impact Stories at Soho House, bringing together social sector pioneers, technology innovators and communications experts. The event released the report “Digital Communication for Impact: Creating Synergy for a More Empathetic Community” and showcased the remarkable journeys of 20 local NGOs through art and video, revealing both triumphs and challenges. pressing challenges facing local NGOs in the digital age.
The pandemic has accelerated community engagement in the digital realm, ushering in a new era of opportunities and challenges for nonprofits. The report, “Digital Communication For Impact: Synergizing For a More Empathetic Community,” produced by ACS, delves into the critical challenges nonprofits face in their digital communications efforts and identifies areas where support is needed. necessary. One of the report’s striking findings is that 67% of NGOs operate without well-defined digital communications strategies, hampering their ability to communicate effectively with their audiences. Additionally, the report highlights another worrying trend: less than half of the NGOs surveyed have set measurable goals for their digital communications efforts.
A highlight of the event is the NGO Sharing Session, 20 NGOs selected to present their successful case studies through engaging artistic and video presentations. Among them, The Samaritans and Ediversity shared valuable experience about their projects and reach, and how JC Engage helped them refine their social media operations for more tangible results.
Jean Lau, Program Director of ACS, said in his sharing: “This event highlights the urgent need for increased support to leverage digital communication for the advancement of NGO services and advocacy. While NGOs are keen to adopt digital tools, they face significant challenges such as knowledge gaps, resource limitations, support for strategic management and the need to adopt a new state of affairs. ‘spirit. We hope this event will serve as a rallying cry for professionals, foundations and partners to provide essential resources and a platform to collaborate and co-create. “.
Doreen Ho, CEO of Ediversity, said in her sharing: “We express our sincere gratitude to the ACS team for bringing strategic insights and networks to our organization. The JC Engage program has equipped NGOs like ours with extensive training and invaluable resources – instrumental, empowering. enable us to navigate the digital communications landscape more effectively. »
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