The new G-SHOCK THE RIDE experience is Casio’s second VRChat-based content offering
TOKYO, December 8, 2023 /PRNewswire/ — Casio Computer Co., Ltd. today announced the launch of G-SHOCK THE RIDE, a virtual attraction that allows users to experience what it might be like to participate in the durability tests that Casio is implementing for the G-SHOCK line of shock-resistant watches . The amusement park-style virtual ride is accessible on the virtual reality social platform VRChat.
In October 2023, Casio opened a G-SHOCK virtual store on VRChat to provide metaverse-based content offering visitors G-SHOCK customization experiences, as well as see what VRChat avatars look like wearing the watches they created, and Moreover. The space is designed to serve as a point of contact between the G-SHOCK brand and new users.
Now, as its second VRChat-based content offering, Casio is launching G-SHOCK THE RIDE, a ride-style attraction offering users simulated experiences of futuristic G-SHOCK durability tests.
Although based on the G-SHOCK durability tests actually carried out at the Hamura R&D center, the brand’s watch development base, G-SHOCK THE RIDE goes well beyond, with a story that imagines the form that could take these durability tests in the future. The attraction invites users to board a G-SHOCK with their avatar as if they were riding in an amusement park, to enjoy the kind of fantastical, beyond-reality immersive experiences that are only possible only in virtual reality spaces. In addition to the fun and playful fun that G-SHOCK THE RIDE offers, the attraction provides a space expressing G-SHOCK’s true reality-based worldview with the rigorous durability testing that the brand conducts to ensure sturdiness unrivaled in its watches. .
■About VRChat
VRChat is a virtual reality metaverse platform that allows users to take the form of avatars and enjoy interactive experiences in virtual worlds. Millions of people have formed a wide range of user communities in which they can freely enjoy activities in the platform’s metaverse spaces.
SOURCE CASIO COMPUTER CO., LTD
