With the Smart Travel Card, visitors to Van Mieu – Quoc Tu Giam relic can now purchase tickets and check tickets with just one touch, making the visiting process much more convenient and also saving resources. In addition, tax preparation and administration activities were carried out at the same time.
That is one of the examples of the benefits of digital transformation that Vietnam’s tourism industry is applying at the conference “Strengthening collaboration in the digital environment, improving visitor experience” organized by Traveloka and Vietnam National Administration of Tourism on November 16.
Accordingly, Mr. Hoa is very optimistic about the digital transformation of Vietnam tourism with the cooperation and support of many parties, including government, agencies, places, travel agencies and public companies, technology such as Traveloka to bring visitors the most enjoyable experiences and emotions offer – the central goal of this process.
One of the most important achievements, according to Mr. Hoa, is that the National Administration of Tourism has built a database system on Vietnam tourism. This database can prevent each province and locality from having its own tourism application, which is both a waste of resources and an inconvenience to tourists. Places will also be able to use this open system to build their own tourism strategies and products.
Mr. Hoang Quoc Hoa – Deputy director of the tourist information center at the conference (Photo: Ministry of Culture, Sports and Tourism)
Similar to the Vietnam Travel application, tourists can use an ecosystem of technology tools such as booking airline tickets, hotels, purchasing electronic tickets for attractions, searching for travel services or responding to travel requests. Report to the authorities, update the latest news …
Mr. Hoa said, ” The fact is that the National Tourism Office, the national government and the locality have built the national digital platform, so the problem now is how the municipalities deploy and use the platform. There is no need to invest in the platform, so that every municipality has an application.”
At the workshop, representatives from agencies, companies and experts all agreed that the post-Covid-19 digital transformation of the tourism industry is “inevitable” and has been successfully implemented by many places.
As in Hanoi, smart travel applications such as Visit Hanoi, MyHanoi can act as a virtual assistant to support visitors. Museums, craft villages and monuments have also adopted automatic interpretation systems and many other modern technologies to improve the visitor experience.
Thanh Hoa province applies virtual reality technology, augmented reality at Lam Kinh relics, Ho dynasty citadel… Da Nang with the first chatbot technology application in Vietnam, “Da Nang Fantasticity”. In Ho Chi Minh City, technologies for online ticketing, automatic interpretation or digital synchronization of traffic and tourism data have been implemented in double-decker bus tours. Of Hai Phong has also created a great attraction in recent times thanks to tourism promotion in the digital environment.
Vietnam’s smart tourism ecosystem is evolving (Photo: The Laborer)
However, the leaders of the Tourism Information Center also acknowledged that places still face many difficulties in digitizing tourism products, which requires more creative efforts from relevant units.
“Although some places have also started to focus on building technology products, building data warehouses, 3D, virtual reality… especially with museums and monuments, there are problems because of problems with technology and funding, so a lot of places haven’t done it yet or just do it for a show,” he shared.
Source: CafeBiz
