Istanbul,, September 5, 2025 / Prnewswire / – As the largest house and consumption technology event in the world, IFA Berlin once again brings together industry leaders to reveal advanced innovations that anticipate and meet the evolutionary needs of consumers. At this key moment for industry, Beko proudly presents his pioneering progress in intelligent household appliances, reflecting a strong commitment to sustainability and increased user experience.
Drawing on a reliability inheritance, Beko takes a significant step forward by integrating artificial intelligence (AI) in daily household appliances. This integration allows devices to learn daily routines from users, optimizing their performance to improve energy and efficiency of water without compromising convenience or functionality.
A key catalyst for this intelligent house revolution is Beko’s platform, Homewhizwhich provides users with usable information and transparent control over their devices via their smartphones. Homewhiz offers a range of powerful features designed to reduce the environmental impact and extend the longevity of the device, in particular:
- Energy and water management: Follows consumption models and provides clear and usable information that helps users reduce public service bills while retaining resources.
- Live updates: Allows the remote deployment of new features and upgrading of efficiency, ensuring that the remaining devices remain up to date and continue to improve over time.
- Predictive interview: Monitoring the health of the device to identify potential problems before degenerating, helping to prevent breakdowns and prolong the life of the device.
In Beko’s innovation portfolio, the smart sequence of laundry care highlights the company’s commitment to combine fabric care with energy efficiency. With Sensewash technology, these washing machines use several sensors to detect tissue types and load conditions, automatically adapting washing cycles for optimal care and performance. Impressively, the A-60% models reach up to 60% higher energy efficiency compared to the class A energy limit standard A by virtue of EU regulatory standards.[1]
Connected via Homewhiz, the Adaptive Wash technology uses AI to collect comments after each cycle, continuously refining the washing programs to provide personalized laundry results aligned on the individual consumer needs. Meanwhile, New Fabarcare ™ technology provides twice as much soft washing[2] Thanks to a specially designed drum and palette system which uniformly distributes the detergent and minimizes the friction of the fabric – diffusing the lifespan of the clothes.
Improve energy savings more, Energyspin[3] Technology represents a breakthrough in washing efficiency by optimizing drum movements to reach up to 35% of energy reduction through a wide range of daily washing programs – not only in Eco modes, achieving anterior Beko models.
In addition, while providing effective drying drying performance, Silentdry dryer provide higher acoustic comfort, quietly operating at 57–60 DBA. Connected via Homewhiz, the adapted technology brings together comments after each cycle and adapts the programs via AI, ensuring that the results of the laundry correspond perfectly to consumer preferences. In addition, the recent tests of Stiftung Warentest have classified two Beko dryers among the first five: one for exceptional energy efficiency and another for the fastest drying time. These models also obtained the title of “best value for money”, combining reliability and affordability for more economical drying in accessible energy.[4]
Akın Garzanlı, manager of chief marketing in Beko, said: “Our vision consists in exploiting AI technology in a reflected manner to create smarter devices that adapt transparently to daily life. However, although innovation makes us advance, reliability remains the foundation of everything we do. Consumers expect devices that allow consistently and last years, and we did not just need to require needs Adaptation and adaptation and adaptation but do it reliably, helping users to make environmental choices with confidence.
About Beko
Beko is an international household appliances with a strong global presence, operating through subsidiaries in Over 55 country with a workforce of more than 50,000 employees and production facilities covering several regions, including Europe,, Asia,, Africaand the Middle East. Beko has 22 brands Arctic, Hotpoint, Ariston * Privileg, Altus, Ignis, Polar). Beko has become the largest company in white products in Europe with its market share (based on volumes) and has reached a consolidated turnover of 10.6 billion euros in 2024. Beko’s 29 R&D and design and offices centers Around the world, shelters more than 2,300 researchers and have more than 3,500 international registered patent applications to date. The company obtained the highest score of Global evaluation of the sustainability of S&P companies (CSA) in the sustainable DHP household industry for the sixth consecutive year (based on dated results November 22, 2024) and was included in the Dow Jones sustainability indices for the eighth consecutive year. ** The company has been recognized as the 17thth The most sustainable business on Time Magazine and the Statista list in 2025 of the The most sustainable companies in the world. Beko’s vision is to “respect the world, respected worldwide”.
* Licensed limited to certain jurisdictions.
** The data presented belong to Arçelik A.ş., a parent company of Beko.
- 60% more efficient (EEL of 20.8) than energy class (EEL limit of 52) as defined by the regulation of the EU 2019/2014
- Tested by SGS, by comparing the Cotton 40 ° program on the new CaustalCare model compared to the previous model without manufacturer’s care technology.
- In addition to the ECO 40-60 program (declaration program), the energy consumption of cottons, synthetic, xpress / super express, delicate, mixture, hand washing, wool, dark care and external / sports programs is up to 35% less compared to Beko WTV 9636 XS0 washing places, without compromising washing performance. Energyspin is also available in Coldwash programs, 20 ° C, Clean Drum and downloaded.
- Stiftung Warentest, Tumble Dryer Test, 09/2025, B3T4224SD (Good 2.0) and B3T3249s (good 2.1) models, both well rated and recommended as price performance options.
Source Beko
