HONG KONG SAR – Media OutReach – November 13, 2023 – As we enter 2023, commercial interior design may still seem “mundane and disconnected.” Yet modern architectural design can break these traditional constraints through extensive market research and surveys, creating personalized design schemes that reflect individual characteristics. Local architectural interior design brand, ARTTA Concept, has weathered the turmoil by advocating its strategic approach to commercial interior design. ARTTA Concept has demonstrated its design prowess by winning numerous international accolades, including Better Future 2022 – Hong Kong Design Awards 2022, Silver Award at the Better Future Hong Kong Design Awards 2022 and A’DESIGN AWARD 2022, breaking the monotony of the landscape commercial design. , and contributing in particular to the value of societal design.
This approach allows ARTTA Concept to offer tailor-made interior designs adapted to the business world, particularly to high-end clients such as luxury jewelry brand PIAGET, Golden Harvest Cinema, fashion brand Lee Jeans and Chinese restaurant high-end “Peony”. Many of these projects have gained international recognition and have consolidated ARTTA Concept’s position among the leading interior architectural design brands.
Create local brand stories through custom design
ARTTA Concept values interior design as essentially practical and simple. The basis of the project’s research lies in the company’s intuitive understanding and knowledge of the current business market. The first step is to identify the brand’s positioning in the business landscape. To help the brand stand out, detailed research is carried out, incorporating elements familiar to the audience into the design process, creating designs that not only resonate with the audience’s familiarity, but also encapsulate the brand’s unique personality. ARTTA excels at leveraging cross-industry and cross-category analytics, embodying the company’s mission of “Design For Impact.” This involves merging elements from different areas into one unified design, thereby expanding the brand’s reach into other areas. By preserving the brand’s existing position while creating alternative value, they are able to amplify the brand’s resonance in the marketplace.
Creating community value through design: Golden Harvest Cinema in Tai Po
ARTTA Concept uses interior design to forge links with society, creating resonances. A good example is the Golden Harvest Cinema in Tai Po, the district’s first cinema in 20 years. Recognizing the significant impact a cinema can have within a community, Arthur Tang, the founder of ARTTA, saw the opportunity to highlight the unique characteristics of Tai Po. Given that the habits of People when it comes to cinema are often influenced by geographical considerations, ARTTA’s design approach has been adapted to reflect the region, providing a unique and authentic experience for moviegoers. As part of their design strategy, the team chose dynamic and youthful LED lighting elements, symbolizing the vitality of Tai Po despite its peripheral location within the New Territories. This design not only appeals to people’s environmental awareness, but also creates a pleasant and welcoming atmosphere, evoking feelings of relaxation, comfort and natural charm. Its innovative design, rich in architectural aesthetics, earned the cinema a gold award in the entertainment category at the “Better Future 2022 – Hong Kong Design Awards 2022”.
Breaking Industry Boundaries Through Pragmatic Architectural Design: Peony Chinese Restaurant
Peony Chinese Restaurant, an upscale Chinese restaurant located in Discovery Bay, is a remarkable project by ARTTA Concept. Being the only Chinese restaurant in the area, the ARTTA team applied its unique market knowledge and comprehensive database to conduct incisive research and surveys. This approach broke the constraints of interior design by tackling areas such as market research and architecture. They identified the excellent light transmission of the building’s location and calculated the angle of light refraction to create a tranquil and elegant dining atmosphere filled with warmth and brightness. Additionally, they effectively managed air conditioning temperature control, in line with current sustainable design requirements. This project has won numerous international awards, including the new Arch Design Award Winner ’23 Gold Award, presented by Finland. This award recognizes Peony Chinese Restaurant not only for its interior design, but also for its innovative, well-conceived and architecturally interesting design proposal. The success of the project was evaluated based on environmental suitability, spatial layout, materials used, lighting and functionality. During its construction, Peony Chinese Restaurant used recycled materials, renewable energy and waste-avoiding architectural solutions, which are essential in today’s sustainability-driven society. As energy regulations around the world become more stringent every year, ARTTA Concept’s concept of sustainable design is undoubtedly at the forefront of the industry. This is further highlighted by the project which won the Silver Award at the Better Future Hong Kong Design Awards 2022 and the A’DESIGN AWARD 2022.
The essence of sustainable interior design is to start with a comprehensive market study and analysis.
In recent years, the concept of sustainable development has become a predominant topic of discussion. Because the essence of sustainable interior design is to start with a comprehensive market study and analysis. This lays the foundation for creating sustainable design strategies, encompassing a series of related but subtly different plans. These designs allow for great flexibility, accommodating future modifications and changes in plans. ARTTA Concept’s aim is to ensure that interior architecture not only embodies aesthetic appeal, but also remains focused on key objectives, optimizing the use of time and resources to produce cost-effective, high-quality designs .
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