Bhubaneswar, India,, May 17, 2025 / Prnewswire / – Art of giving (AOG) is a philosophy of life that inspires millions around the world to practice kindness, compassion and community commitment. He was conceptualized and led by the professor. Achyuta SamantaSocial educator and reformer. It has become a civic movement dedicated to promoting peace and happiness by altruistic gifts. The movement is based on a simple but powerful truth: that human beings, in their essence, are wired to give. Happiness and peace, which are the most natural human aspirations, are often buried under material activities. The art of giving reminds people of this natural instinct to share, help and love without waiting or reward.
AOG seeds were sown well before having a name. Prof. Achyuta SamantaHaving grown up in abject poverty and adversity, began to practice the art of giving from the age of five – when he did not himself have little to give. This lifetime commitment to altruistic donations transformed into a mission, and on May 17, 2013He officially launched the philosophy of the art of giving as a global movement. Since then, May 17 has been celebrated each year as the International Art Day of givingEach year focusing on a specific theme.
Each year, the art of giving selections a new theme that aligns with contemporary needs and emotional resonances. It started in 2014 with themes around society, spirituality and humanity. In 2015, the theme was Kompassion: the clothing bankWhich urged people to give old clothes to those who need it.
During the difficult pandemic period of 2020, the theme was Fights Fights ColileBy focusing on support for front -line workers and affected families. In 2021, My mother my hero became a deeply emotional campaign where the participants wrote letters of gratitude to their mother. In 2024, the theme To leave‘hag expanded the idea of universal participation. And now 2025Like Aog in his compassion for the 12th edition, the theme is Neighbor – Bring good to Neighborhood.
The theme of this year focuses on the kindness of the most immediate circle, our neighbors and the local community. From May 2 to 16, people from around the world observed the fifteen happiness, engaging in significant small gestures – snacks or tea, by visiting elderly neighbors, by organizing apartment meetings or by participating in neighborhood events. On May 17, the major celebrations will take place worldwide.
The art of giving increased exponentially in the last decade. Today, the AOG family includes more than 2.5 million active members. In addition, philosophy now finds a representation 220 National FIVB federations (International Volleyball Federation), extending its values by the world of sports and young people worldwide.
Although AOG was officially launched in 2013, its values are timeless. Charity, or “Daan”, has always been at the heart of Indian culture. Each major religion – Islam zakatChristianity charityThe acts of compassion of Buddhism, the wild life of Jainism and the propagation of knowledge, Judaism tzedakahAnd the call of zoroastrism to fight poverty while a moral duty supports as sacred. What Professor Samanta did by Aog is to modernize This wisdomRemove religious and geographic filters and build a world, inclusive and joyful movement rooted in humanity.
Art source of giving (AOG)
