BANGKOK, THAILAND – Media OutReach – September 29, 2023 – Arçelik Hitachi Home Appliances presents today
“The art of ease”, the new marketing campaign that guides every generation to embark on a journey towards a peaceful and effortless life at home with “Hitachi” home appliance solutions. The new campaign embodies Japan’s keen attention to detail in design, emphasizing modern aesthetics while enhancing functionality for everyone’s daily life.
The notion of
“The art of ease” arises from a rapidly changing world. Today, city dwellers continue to be immersed in a fast and hectic lifestyle, often throughout their day. They all want access to a quiet, secure environment where they can relax and aspire to long-term stability. Hitachi’s commitment to improving its home appliances goes beyond simply incorporating new innovations and cutting-edge technologies into its product portfolio. It encompasses the integration of quintessential Japanese principles, rooted in thoughtful, customer-centric design. This seamless integration allows Hitachi products to function as lifestyle essentials to comfort customers’ daily lives, providing them with the desired sense of ease.
In an ever-changing business landscape, Arçelik Hitachi Home Appliances not only maintains its success in its current markets, especially in the Asia Pacific and Middle East regions, but also actively seeks new opportunities. With the new marketing strategy, the brand’s goal is to offer quality products that people would be proud to have. To achieve this, the company uses a strategic communications approach on a global scale aimed at engaging and impressing today’s customers, improving brand awareness and engagement.
Mr. Zafer Ustuner, CEO of Arçelik Hitachi Home Appliancesrevealed: “We strongly believe that the launch of the global campaign –
“The art of ease” will echo a remarkable step towards bringing Hitachi closer to consumers. In the future, new Hitachi products will be aligned with the direction of this campaign, focusing on offline and online communication activities. Our goal is to expand our reach to consumers by leveraging Hitachi’s new products and consumer-centric approach, complemented by Arçelik’s strong manufacturing and innovation capabilities. »
With Hitachi’s new campaign
“The art of ease”, Arçelik Hitachi Home Appliances also unveils innovative technologies and products in the markets. The aim is to inspire design innovations that align with the global campaign theme: simplicity and practical functionality for everyday life.
Notable products include the sleek and modern model
Deluxe 4 Door French Bottom Freezer fridge. Designed to keep foods fresh, flavorful and nutrient-rich, the model features the selectable zone function, which allows personalized settings to suit your storage needs and lifestyle, while the vacuum compartment prevents your food from drying out and oxidizing.
In addition, the new
Hitachi Carbon Line refrigerators is a fusion of style and functionality. With the Flexible Fresh Select Drawer, customize your storage with adjustable temperature settings for vegetables and dairy/meats. The Surround Air Cooling system keeps food fresher longer while separate temperature controls and a modern crisper lid make organization easy. Hitachi Carbon Line refrigerators are available worldwide (except China).
Hitachi further strengthens its leadership in washing machine design technology to ensure consumer confidence. Outstanding and popular models include
BD-D120XGV washing machine: a modern marvel packed with smart features for efficient, convenient and exceptional laundry results. It features optimal washing with 8 intelligent sensing technologies, an automatic dosing system for precise distribution of detergent and fabric softener, a hygiene mode at 60°C and automatic self-cleaning for impeccable bathtub. Additionally, the
BD-100XFVEADM is another model with the most comprehensive features, followed by Hitachi’s new heat pump dryer,
TD-100XFVEM, with a modern design that meets all styles of house and condominium residents. Using precise steam and temperature settings, Steam & Wear technology refreshes clothes and ensures wrinkle-free results without ironing. This means that wearing your favorite shirts will be much easier!
Finally, another product that resonates with the philosophy of minimalism is
Hitachi lightweight vacuum cleaner, PV-XH3M, weighing just 1.8kg and delivering impressive suction power of up to 170W. Specially designed green light LED technology makes dust visible and makes cleaning efficient, regardless of ambient lighting conditions. Thanks to its automatic detection sensor, the vacuum cleaner can detect the floor material and automatically adjust the power and rotation speed of the brush. The patented rotating head makes cleaning corners easy, while the various attachments provide options for all your cleaning needs, including a motorized mattress brush. It is easy to use and saves space when combined with the free-standing platform design, which allows all vacuum cleaner accessories to be kept clean and tidy. The one-touch disposal feature makes it easy to remove dust and debris.
For more information on the “The Art of Ease” campaign, please visit our campaign website at
Hashtag: #ArtofEase #ArcelikHitachi
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