Apple has released its tax results for the first quarter of 2021. The company has achieved two important milestones during this quarter which encompasses the months of October, November and December. In addition to Apple surpassing $ 100 billion in revenue in any quarter in company history, Apple CEO Tim Cook also revealed to Retuters that the iPhone surpassed one billion active users for the first time.
Apple ended the quarter with revenue of $ 111.44 billion and profit of $ 28.6 billion. This is compared to the first quarter of 2020 which ended with $ 91.8 billion in revenue and $ 22.2 billion in profit. Apple attributed strong growth to wearable devices, iPhones and services, all of which posted record revenues.
During the quarter, Apple introduced several new products to the market. The iPad Air, the new MacBook and Mac Mini M1, four new iPhone 12 5G models and the company have launched Apple One, a subscription service with different tiers that bundle Apple’s services together. For $ 15 / month, Apple bundles Music, tv +, Arcade and 50 GB of iCloud storage. The highest tier costs $ 30 / month and includes 2TB of iCloud, News +, and Fitness + storage.
Mac and iPad sales have grown steadily as people continue to work and study from home. This quarter ended with 1.65 billion active Apple devices. 1 billion of those active devices are iPhones, according to Apple CEO Tim Cook in an interview with Reuters.
Cook said Reuters that Apple saw strong sales in China, where many new iPhone users have switched from Android rivals, while many who already owned iPhones have switched to the latest iPhones.
For years now, Apple hasn’t revealed how many iPhones the company sold in any given quarter, but the iPhone is certainly Apple’s biggest money maker. Here’s Apple’s breakdown of its first quarter revenue across the product categories it sells:
- iPhones: $ 65.6 billion
- Services: $ 15.76 billion
- Mac: $ 8.68 billion
- Wearables, home and accessories: $ 12.97 billion
- iPad: $ 8.44 billion
Head over to Apple’s press room to find all the revenue details.
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