SEOUL, SOUTH KOREA – Media OutReach – December 1, 2023 – Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), announced significant results from its partnership with
Nexonthe leading South Korean video game company, to help the brand acquire high-value game users.
KartRider Rush+
Marking a strong six-year partnership between Appier and Nexon, Appier’s AI solution, AIBID, played a pivotal role in achieving this milestone. AIBID, a proprietary AI audience model, meticulously identifies and targets high-value users, tailoring the approach for each unique game. Leveraging complex analysis of user interactions within gaming apps, contextual data and marketing graphics, AIBID excels not only in driving gaming installs but also in providing return on spend exceptional advertising (ROAS), while maintaining an exceptional track record of user loyalty.
Dungeon and mobile fighter
Nexon adopted AIBID for the successful launches and high retention rates of its flagship titles, including Dungeon & Fighter Mobile and KartRider Rush+.
“Witnessing the impact of AIBID on our ROAS goals has been truly exceptional. It’s no wonder that AIBID has seamlessly integrated into our user acquisition strategy, propelling our success to new heights,” exclaimed WooChang Lee, Deputy Department Manager of Nexon. “Since adopting Appier’s AIBID solution, our application growth has skyrocketed, generating impressive installs from day one. In particular, it has consistently attracted high-quality users with remarkable retention rates. Appier’s AI expertise is more than a solution; it is a catalyst for sustained growth and excellence. »
In a remarkable campaign for Dungeon & Fighter Mobile last year, Nexon masterfully used AIBID, securing high-value users early on in the game’s release. This strategic move resulted in an impressive 6.9 increase % level completion rates and a 1.4x increase in in-app purchases observed between weeks one and four.
The re-engagement aspect of AIBID has proven equally impressive. Following a decline in installs of Nexon’s popular game, KartRider Rush+, 45 days after launch, Nexon integrated the AIBID Re-Engagement Tool, undertaking a strategic user retargeting effort. The result was nothing short of remarkable, with a striking 55% increase in user conversion rates (CVR) and a notable 16% increase in in-app purchases.
AIBID’s re-engagement feature effectively identifies users who are worth retargeting by analyzing recent user behavior patterns, including but not limited to in-app purchases within the last three days, reach of level 25 within five days or logging into the game five or more times. A day.
The collaboration between Nexon and Appier shows no signs of waning, as Nexon reveals plans to introduce new features, including Appier’s captivating 3D banners and in-banner videos. These innovative creative assets not only attracted increased user attention, but were also successfully implemented in Nexon’s new mainstream games, such as KartRider: Drift and MapleStory M, leading to a substantial increase in click-through rates (CTR ).
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