TOKYO, JAPAN – Media OutReach Newswire – January 31, 2024 –
Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), has unveiled a new feature in its AI web customer service tool, AiDeal. The latest addition, known as “AiDeal Conversion Bot,” extends conversion optimization to conversational marketing scenarios. Leverage AI predictions to discern customer intent, driving more conversions by strategically directing conversations.
AiDeal, one of Appier’s comprehensive AI-powered marketing solutions, functions as a conversion optimization cloud across various industries, including e-commerce and non-e-commerce services such as online learning. online, sport, personal finances and health. Through an AI model using machine learning and deep learning technologies, it quickly identifies user intentions and hesitations at points of online purchase, strategically offering coupons and discounts at optimal times to increase conversion rates. This approach improves business profitability while mitigating brand damage from excessive discounting.
The latest feature, the “AiDeal Conversion Bot,” is intelligent web chat driven by AI predictions. It improves website conversion rates by offering personalized web chat precisely when users need it most.
Traditional web chat poses challenges to both users and businesses, characterized by ineffective communication, confusion due to untimely activations, and potential brand damage due to inadequate response management. Additionally, the passive nature of traditional online chat often fails to generate the “conversions” businesses desire, posing a significant barrier and losing the opportunity to further interact with potential customers.
To address these challenges, the “AiDeal Conversion Bot” will accomplish the following tasks:
1. Create a pleasant customer experience
AI predicts future user behavior in real-time based on data such as mouse movements, page scrolling state, and items viewed. Web chat is then activated optimally without disrupting the customer journey. Data is also used to understand user intent and deliver an effective and stress-free interaction.
2. Improve conversion rates with personalized conversations
By anticipating latent user intent through AI predictions, businesses can proactively interact with users, thereby facilitating conversions. The chatbot also improves conversion rates by providing users with the right information at the right time.
3. Reduced workload for customer service staff
Seamless integration of AI chatbot and autoresponder functionality enables flexible script generation in response to ever-changing user needs. It reduces operational burden on staff and increases customer satisfaction by automatically reviewing and monitoring chatbot responses.
Spread, an online programming learning service provider for beginners and intermediates, manages operations for corporate and individual websites. Despite a significant influx of visitors from the individual site to the enterprise platform, converting these visits into inquiries or contracts proved to be a challenge. Identifying the exact reasons for this lack of conversions remains a challenge, creating obstacles to designing and implementing effective actions.
Progate introduced the AiDeal conversion bot to its business website to solve this problem, asking questions like “are you interested in individual or corporate training services?” “” and “what specific learning services are you looking for?” » to capture customer requirements. The results revealed a demand for “personalized learning services with practical applications.” Therefore, Progate adjusted the front page message and started suggesting a more convenient learning menu through the Conversion Bot. This initiative led to a 20% increase in lead acquisition, securing a significant lead with a major food company.
“Using Appier’s Conversion Bot allowed us to hypothesize user insights gained from intent prediction. As a result, we can now provide highly targeted service advice to on-site users via chat from organic search, resulting in a substantial increase in lead generation. a significant increase in lead generation and anticipate the continued use of Appier solutions to deepen our understanding of customer intent and deliver timely and relevant insights,” said Takashi Fumoto, Head of Corporate Affairs at Progate.
“Improving website customer experience has been a challenge for businesses and marketers. The integration of Appier’s BI with generative AI technologies allows us to predict and understand customer needs in real-time, ensuring an optimal customer experience. AiDeal Conversion Bot’ was driven by customer requests, reflecting our commitment to advancing the customer experience by seamlessly delivering essential information without disrupting their journey. Appier remains dedicated to customer-centric innovations and helping them overcome their marketing challenges,” said Dr. Chih. -Han Yu, CEO and Co-Founder, Appier.
https://www.appier.com/fr/
https://www.linkedin.com/company/appier/
Hashtag: #Apply #AiDeal #ConversionBot #MarTech
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