TAIPEI, TAIWAN – Media OutReach – November 21, 2023 –
Appier, a leading software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power digital marketing decision-making, revealed essential marketing objectives for businesses navigating the economic environment volatile world today. The company pioneered a comprehensive AI marketing assistant, designed to optimize effectiveness in five critical areas. These include automated generation of advertising materials, seamless integration of data for insights, streamlined customer journey planning, enhanced capture of interactive sales opportunities, and strengthened conversational marketing strategies.
Appier is dedicated to translating AI into tangible investment returns through the power of software intelligence. Over the past four years, the company’s product portfolio and market presence have seen continued expansion, resulting in remarkable operational growth. With revenue growth quadrupling in just five years, Appier remains at the forefront of innovation, leveraging the creative prowess of generative AI and AI decision-making capabilities to strengthen its competitive advantage.
In a context of increasing inflation, consumers are becoming more and more cautious in their spending choices. To capture consumer attention in this time of inflation, leveraging AI to improve the digital advertising and marketing experience appears to be the key to success. Notably, generative AI currently holds a modest 3% share of the global digital marketing market. According to MarketResearch.biz, the adoption of generative AI in digital marketing could potentially reach a global market value of $19.5 billion by 2032, with an impressive average annual growth rate (CAGR) of over 29 %. This highlights the significant growth potential of generative AI.
Businesses that seize the opportunity to leverage generative AI to increase productivity, coupled with the predictive power of AI to ensure ROI, can gain a competitive advantage and build brand resilience.
Appier also highlights the profound impact and emerging possibilities presented by generative AI. AI has ushered in a true computing era, propelling global businesses beyond the realm of digital transformation and into an era powered by AI. The ascendancy of generative AI has not only revolutionized white-collar work, but has also redefined the approach marketers take in creating ads, developing marketing content, and engaging in commerce conversational. Faced with this paradigm shift, companies can embark on this journey by prioritizing relevant tasks, forming cross-functional teams, conducting small-scale trials, identifying models suitable for their organization, and effectively leveraging external resources . Starting with the areas of advertising and marketing, they can optimize operational efficiency and expand the use of AI into broader business decision-making.
Dr. Chih-han Yu, CEO and co-founder of Appier, shares this vision: “Appier constantly aligns with our customers, prioritizing a customer-centric philosophy. Our team of domain experts spearheads innovative solutions, providing customers with the best in the industry. Advanced AI technology, powered by our proprietary technology and extensive services. We make it easy to visualize data in real time, dramatically reducing the time between data acquisition and actionable insights. This enables our clients to develop cutting-edge AI models using their proprietary data, thereby improving their brand’s sustained competitiveness. Through the use of generative AI technology, we continually improve advertising and marketing outcomes, by seamlessly integrating decision-making AI with domain expertise, effectively achieving our mission of “Making AI easy by making software intelligent.”
Amid current economic volatility, Appier is actively creating a comprehensive AI marketing assistant for businesses. The main objective is to improve efficiency through five critical objectives:
1. Automatically generate advertising materials
Digital advertising is a multi-faceted field that requires careful attention from marketers. This involves monitoring material performance, refreshing content, and creating seasonal visuals. Appier’s marketing materials generation instructions simplify this process using basic product images and audience profiles. Generative AI quickly produces multiple sets of advertising materials tailored to audience and season. For example, in the context of a food delivery app, Appier automates the creation of tailor-made advertising materials taking into account the specifics of the company or product, weather conditions and audience interests. Real-time tracking allows the AI model to predict and generate similar content, constantly improving advertising effectiveness.
2.
Data integration for information
Unifying fragmented data across various marketing channels and quickly extracting valuable insights has long been a challenge for businesses and marketers. Appier’s AI Customer Data Platform provides a seamless solution by effortlessly consolidating data from diverse origins, encompassing online and offline sales data, user interactions across web and app marketing channels, as well as as data from the external system. Once integrated, the platform creates a comprehensive 360-degree user profile, providing clear insights into the user journey at every point of interaction. This real-time analysis enables proactive exploration of potential customer needs.
3. Autocoupled customer journey planning
Appier’s co-pilot, driven by generative AI technology, takes the lead in recommending customer journeys, streamlining workflows for marketers. To benefit from this feature, marketers simply need to describe their marketing needs, for example: “Assist in the design of a campaign to promote a new product, including step-by-step delivery of product details, features and anticipated offers. Generative AI can then quickly generate a user journey based on these guidelines, significantly reducing the time spent manually setting up each marketing step. This allows marketers to focus on the broader aspects of brand strategy planning.
4.
VSseize interactive sales opportunities
Every moment a customer interacts with a website holds significant sales potential. Appier’s AI models quickly identify a customer’s purchasing intent and price sensitivity, learning from their collected user behavior data. Subsequently, it provides personalized product recommendations to streamline the purchasing process. For example, when the system detects a price-sensitive customer, it can offer discounts to encourage them to complete the purchase. On the other hand, for less price-sensitive customers, it can proactively suggest premium products or bundles, thereby increasing average order value.
5. Streninteractive conversational marketing
Appier’s conversational marketing platform operates in real-time, using company-provided document data, including product specifics and FAQs, to educate AI models. This training results in contextually relevant dialog content, ensuring more accurate responses and increasing customer satisfaction. Additionally, Appier’s AI Click Optimization feature is tailored to segment-specific communication. It leverages analysis of past push notification records, user behavior, and preferences to target messages to users with a higher probability of engagement. This not only saves companies costs, but also prevents irrelevant messages from being passed on to disinterested users.
In the face of unpredictable economic conditions, Appier’s seamless blend of generative AI creativity and decision-making AI prowess plays a pivotal role in enabling brands to exploit sales opportunities in various marketing scenarios. This in turn reinforces the distinctive character of the brand, which is of particular importance in an uncertain economic climate.
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The issuer is solely responsible for the content of this announcement.
