TOKYO, JAPAN – Media OutReach – September 20, 2023 – Appier is pleased to announce its strategic collaboration with
Monterey Hotel Co., Ltd.. (“Hotel Monterey”), aimed at enriching the hotel guest experience through the power of AI. The Monterey Hotel chose to implement a trio of industry-leading Appier solutions, including the AI-powered guest data platform, AIRIS, to accelerate seamless data integration. Additionally, Hotel Monterey will leverage the AI Personality Cloud, AIQUA, and AI conversational marketing platform, BotBonnie, to facilitate personalized guest interactions and dynamic marketing strategies. These three innovative solutions will collectively enable the Monterey Hotel to provide unparalleled service, meeting the unique needs of each guest.
Omnichannel engagement with customers
With a growing influx of existing and potential travel enthusiasts, Hotel Monterey has embarked on a digital transformation journey. The primary goal is to harness the power of digital marketing to gain deeper insights into customer preferences, drive greater engagement, and nurture unwavering customer loyalty. To this end, the hotel has identified two essential objectives: first, to completely merge guest data scattered across the organization, and second, to provide personalized and optimized services.
However, the hotel’s guest data was consolidated into a single CRM system, which required a considerable investment of time in recording and integrating the data across various platforms, including the incorporation of data of new members. This presented a challenge to the hotel’s mission to quickly gather guest information and quickly adapt its services accordingly. Additionally, the practice of uniformly distributing direct mail to the entire customer base resulted in an approach that lacked the finesse of individual optimization.
In partnership with Appier, Hotel Monterey is dedicated to building customer loyalty by implementing a marketing strategy tailored to the unique needs of each individual. Enabled by Appier’s AIRIS and AIQUA, Hotel Monterey is poised to redefine guest engagement. With the help of BotBonnie, the hotel can create personalized, interactive service encounters that adapt to the guest’s on-site behavior, regardless of the multitude of guest touchpoints. By seamlessly merging data from different channels, Hotel Monterey has gleaned invaluable customer insights, enabling it to provide services that are accurate, adaptable and perfectly aligned with guest requirements.
“We are excited to collaborate with Appier to drive our digital transformation through data-driven decision-making,” said Atsushi Hasebe, Director of Planning and Administration at Hotel Monterey. “With Appier’s suite of enterprise AI solutions, including AIRIS, AIQUA and BotBonnie, we achieved real-time integration and analysis of user profiles across offline, online and offline platforms. and social. This not only improves our accuracy in reaching our target audience. but also improves our members’ experience, builds customer loyalty and allows us to develop an effective marketing strategy, optimizing sales during this period of post-pandemic travel resurgence.
AIRIS: This AI-powered Customer Data Platform (CDP) offers exceptional accuracy in AI analysis and user-friendly visualization features, enabling instant understanding of data and real-time insights. By leveraging first-party data, it builds a comprehensive 360-degree customer profile, enabling easy visualization and assessment of the “impact” of various customer touchpoints. This facilitates informed investment decisions, based on the analysis of user behavior.
AIQUA: AIQUA enables the automated generation and delivery of personalized messages and recommendations at the optimal time and via the most suitable customer channels. These channels encompass websites, apps, push notifications, emails, SMS, and social media, ensuring businesses can significantly improve their customer engagement strategies.
BotBonnie: An omnichannel-enabled AI conversational marketing tool that seamlessly integrates with platforms like LINE, Messenger, Instagram and web chat. By streamlining complex customer journeys and implementing interactive marketing approaches, businesses can unlock the full potential of customer loyalty.
Personalized Marketing Strategy to Improve Customer Loyalty and LTV
Hashtag: #Appier #HotelMonterey #Omnichannel #MarTech #Hospitality #customerengagement
The issuer is solely responsible for the content of this announcement.
