Strengthen our commitment to Vietnam and expand our market presence
HO CHI MINH CITY, Vietnam, October 9, 2025 /PRNewswire/ — Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, today announced a strategic partnership with VitaDairy, Vietnam’s leading immunity-focused dairy brand. The collaboration was launched at a project launch ceremony, marking the start of a joint journey to leverage Appier’s AI innovation to accelerate VitaDairy’s digital growth and improve customer engagement across its diverse channels.
According to IMARC GroupThe Vietnamese dairy market was valued at $5.71 billion in 2024 and is expected to reach $13.37 billion by 2033, growing at a CAGR of 9.5% from 2025 to 2033. The growth is fueled by increased health awareness, rising disposable incomes, and higher demand for nutritious products. Meanwhile, a 2024 report from MMA and decision laboratory found that 89% of Vietnamese businesses have adopted AI in their marketing strategies, and 78% of them report medium to high levels of integration. Key applications include chatbots, creative optimization and personalized recommendations, highlighting that AI-driven marketing is quickly becoming a common practice in Vietnam.
“VitaDairy’s AI transformation marks a critical step in strengthening our leadership in the health-focused premium dairy sector. By unifying data and leveraging AI-driven insights to automate customer engagement, we improve personalization while building consumer trust. continues to evolve and become premium,” said Phan Ngoc My, marketing director at VitaDairy.
“We are honored by VitaDairy’s trust in Appier as a partner in its AI transformation journey. This collaboration not only reflects VitaDairy’s forward-thinking vision to lead Vietnam’s premium dairy industry, but also highlights the two companies’ shared commitment to harnessing AI innovation for meaningful impact. health-focused nutrition in Vietnam,” said Yew-Hwee Ng, Senior Vice President, Enterprise Solutions, Appier.
Vita Dairy AI Transformation: Unified Data to Enable Seamless Journeys
VitaDairy is embarking on an ambitious AI transformation to improve all aspects of customer engagement. By unifying data from multiple sources, the company builds a holistic view of its customers, laying a solid foundation for smarter, more strategic decision-making. Automating business intelligence will provide real-time insights, enabling teams to act with speed and precision. At the same time, the integration of online and offline touchpoints will create a seamless customer journey, while AI agents will improve service and sales through timely interactions and support. Complementing these initiatives, VitaDairy’s Nutrition Advisor is set to become a trusted digital companion, offering personalized advice and enriching the way consumers access nutritional knowledge.
Appier’s holistic agentic AI solutions to scale with customers
Appier supports VitaDairy’s transformation with a comprehensive agentic AI marketing ecosystem that unifies touchpoints and enables personalization at scale. With AIQUA, VitaDairy can orchestrate intelligent customer journeys through dynamic creatives, templates and targeted campaigns across channels such as Zalo, SMS, emails and in-app notifications. BotBonnie deepens engagement by enabling real-time, conversational experiences that empower loyalty programs, gamified campaigns, and responsive customer service. At its core, AIRIS connects fragmented data from online and offline sources into unified customer profiles, enriched with predictive and generative AI insights that enable smarter segmentation, campaign performance and long-term engagement. Together, these Agentic AI solutions enable VitaDairy to close the data loop and accelerate growth in the premium dairy market in Vietnam.
This partnership marks more than technology adoption: it demonstrates a shared vision to redefine how AI can shape the future of customer experience in the Vietnamese dairy industry. By combining VitaDairy’s pioneering nutritional expertise with Appier’s AI-native innovations, the two companies are poised to drive not only business growth, but also greater consumer value, setting a new benchmark for smart, health-focused engagement in the region.
About Appier
Appier (TSE: 4180) is an AI-native SaaS company that facilitates business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision “Make AI easy by making software smart,” Appier strives to help businesses turn AI into ROI with its Ad Cloud, Personality Cloud, and Data Cloud solutions. Appier now has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visitwww.appier.com for more information about the company.
About VitaDairy
VitaDairy is a leading Vietnamese dairy and nutrition company that advances community health through scientific innovation. Founded in 2005 by leading physicians with a mission to cultivate vitality, VitaDairy adheres to rigorous quality standards throughout modern manufacturing. Its portfolio targets mothers, children, adults and the sick at all stages and needs of life, offering products for children, energy nutrition for adults and specialized medical nutrition for the sick. The company reaches consumers nationwide through trusted retail and distribution networks. Visit www.vitadairy.vn for more information about the company.
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SOURCEAppier
