“Unico. Per tutti” celebrates the status of Aperol as the final ingredient of Aperol Spritz and the soul of Italian Aperitif Culture
LONDON,, May 13, 2025 / Prnewswire / – Aperol raised a drink in the summer of 2025 with the launch of its new global campaign – a dynamic tribute to its role by transforming Aperol Spriz into a global icon. Rooted in Italy World renowned aperitif culture and brought to life in an emblematic Italian piazza, the campaign is a dynamic celebration of the role of Aperol in the shaping of the aperitif moment.
Launched in more than 30 countries, “The only one. For everyone” is a universal message that strengthens Aperol’s place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the trip of a Sprit Aperol to serve on a vibrant bar terrace. While the signing orange drink is delivered, its distinctive presence inspires a recognition undulation, creating what the brand calls the “orange wave” – a playful visual metaphor for the undoubtedness of the drink.
With its soft-make-up, its refreshing taste and its instantly recognizable shade, Aperol Spriz is the number one cocktail in Italy*, at the top of Google’s research with more than 20.7 million requests in 2024. ** Entering a moment before dinner or as a full -fledged social occasion, Aperol Spritz is often present in contexts where people meet to savor the time well spent and shared.
The new campaign also signals the beginning of summer, capturing the magic of the golden hour of aperitif where it all started: Italian piazza. Shot in the Piazza del Popolo du Soleil Ascoli PicenoAperol brings viewers in a moment to come together, take place and share the flavor, conversation and connection. Long before it became a global trend, Aperol Spriz was a social tradition rooted in Italian life, where piazzas become salons outdoors and the order marks the beginning of a moment of joyful conviviality.
The support content presents a casting of Aperol “Friends of the House”, which is a dynamic collective deeply linked to the brand and embodying the distinctive energy and lifestyle of the Aperol. These include Alessia Lanza (Italy), Handluggationonly (United Kingdom) and Kamrad (Germany), whose roles help bring the campaign to life on their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
“At the heart of this campaign is a celebration of the unique place of Aperol in global culture. Aperol has helped a beloved Italian Italian ritual to become a world tradition, and today, when people think of a Spritz, Aperol comes in mind. With with “The only one. For everyone, ‘ We celebrate the vibrant orange wave that accompanies the links of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our color, our perfect service, our sociability and our Italian flair. “”
Alexander Kalchev – CEO and CCO – DDB Paris:
“This campaign concerns the atmosphere of Aperol Spriz. It is a question of celebrating this perfectly imperfect moment when people meet to share an drink that can really claim the emblematic word. We wanted to keep things simple and transport you to this charming Italian piazza and capture the moment of aperitif in an authentic and universal way.”
The multi -channel campaign will take place on television, VOD, social media, YouTube, Ooh, electronic commerce and content led by influence throughout the summer of 2025.
Remarks to publishers:
www.aperol.com
@Aperolspritzofical
#Lunicoperti #amperolspritz #enJoyresponsablely
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 years old at least once.
**Trajan Search listening platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in color, but with a rich and complex taste from the infusion of a mixture of high quality herbs and roots. Aperol was created by Barbieri Brothers and launched in 1919 at the Padua International Fair, quickly becoming one of the favorite aperitif of the Italians, now taking the world. The original recipe has remained unchanged and a secret to date. Mixed following the official IBA recipe with Prosecco, a touch of soda water and the Aperol makes the perfect aperitif, the Aperol Spritz, the social signature drink par excellence. Aperol is the perfect partner of social connections, a universal language that remains / can be found where people are gathered and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
Source Aperol
