– aims to reach 70% of sales abroad and in the rankings among the first three worlds in premium skin care
– declares the long-term long-term strategy to become a world leader in beauty and well-being
Seoul, South Korea,, September 9, 2025 / Prnewswire / – The Amorepacific group has announced a new leap forward to mark its 80th birthday. During its preserved birthday ceremony September 4The company has unveiled the objective of Krw 15 Billions In group sales by 2035, in parallel with his vision and long-term strategies to become a world leader in beauty and well-being.
Discover the full interactive multi -channel press release here: https://www.multivu.com/amorepacific/9352251-en-amorepacific-felebrates-80th-Anniversary
As part of the new vision slogan “Create a new beauty”, the Amorepacific group established five strategic pillars to give life to the vision. The company will strengthen its commercial portfolio to rank among the three best global beauty companies in the premium skin care sector, while increasing the share of its sales abroad to 70% to accelerate global growth.
Based on September 5, 1945Amorepacific continued to innovate according to its founding philosophy of “contributing to humanity through beauty and health”. At the Directorate of Development of the Beauty Industry of Korea, the company opened the first cosmetics research laboratory in 1954, launched the monthly beauty magazine “Hwajanggye” in 1958, introduced door to door in 1964, launched make -up campaigns in 1971 and declared “the total initiative of engagement” in 1993.
The company also launched Korean functional cosmetics by introducing the first world products to incorporate ginseng and green tea, and by creating a new category on the market with the first world cushion foundation. Today, cushion foundations are worldwide and have become a symbol of K-Beauty innovation.
Meanwhile, the presence of the Amorepacific group on global markets such as North America And Europe continues to grow. Its sales abroad increased from 37% in 2021 to 43% in 2024, and the competitiveness of its brand portfolio has strengthened. For example, Laneige ranked among the three best brands of skin care in Sephora in the United States in 2024, stimulating the globalization of K-Beauty. In EuropeLaneige, Innisfree and Cosrx led the growth of sales centered on the United Kingdom, achieving triple growth in annual shift, while regular growth continues in Japan and the Asia-Pacific region.
To achieve its long-term vision in the next decade, the Amorepacific group has described five key strategies: focusing on key global markets (everyone worldwide), strengthening integrated beauty solutions (holistic), developing anti-aging solutions based on biotechnology (ageless), conduct an agile organizational innovation (Amore Spark) and transition to AI-Drive operations (AI first). Each of these strategies should be implemented as specific initiative on the scale of the company.
- Under the ‘Everyone in the world“Pillar, the company will focus on the” Pentagon Five “markets- Korea, North America,, Europe,, India/ /Middle East,, China And Japan/ APAC – Development of products and content adapted to the local needs of customers, while strengthening partnerships with global retailers to accelerate expansion abroad.
- THE `Holistic ” The strategy will strengthen the company’s complete beauty portfolio, emphasizing the anti-aging and derma categories, feeding mass care and accelerating global expansion of hair care and makeup. The company will also develop in well-being and beauty devices to offer an integrated beauty experience.
- THE ‘Ageless’ Pillar will guide the company to prioritize the development of anti-aging solutions based on biotechnology, by investing in key research areas such as damage prevention, delayed aging and structural improvement. The strategy will extend beyond skin care to hair care and well-being, by building the company’s differentiated competitive advantage in the Bio-Berger.
- With ‘Amore Spark“The Amorepacific group will establish an innovation system based on collaboration and will improve its product development process. By promoting a dynamic organizational culture, the company aims to respond quickly to rapidly evolving market conditions.
- THE ‘I first ‘ The strategy reflects the company’s commitment to fundamentally transforming work processes and customer experiences via AI throughout AI in marketing, R&D, production, logistics and sales. This will improve the speed of execution, precision and commitment, improving the overall operational excellence of customer service to quality control.
Kyungbae Suh, president of Amorepacific Group, said in his anniversary address: “In the past 80 years, Amorepacific has sailed to turbulent times, stimulating the growth of the Korean beauty industry and the globalization of K-Beauty. We will continue to listen to our customers and present our vision of the new beauty ”, introducing new forms and expressions of beauty to be adjusted Times. “
He Added, “As a ‘Beauty Creator’ that has pioneered and opened new realms of beauty, we will present to the world a vision of beauty that transcends age and time, rooted in the harmony of body and mind. Over the next decade, we Will Grow Into a Leading Global Beauty and Wel. Annual Sales of Krw 15 Billions. “”
Historical milestones in Amorepacific
Since it was established on September 5, 1945Amorepacific continued to communicate with the world the value of beauty in its broader sense. The protruding facts include:
- [1945:Foundedaspartofthesame[1945:FondéecommePacificChemicalmarquantledébutduvoyagede80ansd’Amorepacificdanslabeauté
- 1958: Launched Korea First Beauty Magazine Hwajanggyeshape and popularize Korean beauty culture
- 1979: established tea fields on the island of Jeju as the first and the only beauty company in the world in Cultivate his own teatriggering a rebirth of the culture of Korea tea and shaping the vision of holistic beauty
- 1984: opens his first American office in Los Angeles and launched after beauty in the local department stores in 2002, cementing a foot for Global growth of K – Beauty in decades to follow
- 2008: presented the first worldCushion Foundation‘, Define new references in beauty innovation – more amplified by the success of its revolutionary stabilization technology in retinol, stimulating serum and sleep masks
- 2014: Shanghai beauty campus inaugurated, an integrated research-fabrication manufacturing base to support the acceleration of its commercial growth in China And to meet the local customer needs
- 2021: declared “2030 a more beautiful promise”
- 2022: launched a Joint research program with Johns Hopkins medical school To explore well -being sciences, strengthening your leadership in future beauty research – oriented
High level angles in Amorepacific
Today, Amorepacific is part of a wide range of beauty conversations in the world – K -Bauty and Green tea in Bioresearch, personalized cosmetics and personalized art. The angles of the best stories include:
- 80 years of K-Beauty leadership, now under the world’s projectors
– Amorepacific celebrates its 80th birthday on September 5, 2025. Founded in 1945The company has become the main K-Beauty company that it is today, evolving in parallel with the industrialization of Korea and marking the stages alongside the history of the country. - K-Beauty global expansion, for the second time
– In 2024, South Korea has become the second largest exporter of cosmetics in the United States after France.
– Having played a central role in the first world wave of K-Beauty in the 2010s, Amorepacific is once again conduct a global expansionachieving 83% growth in annual shift in the Americas and 229% in the EMEA region last year. - Inheritance of local green tea fueling beauty inside and outside
– With a global enthusiasm for the rise of matcha and the demand for green tea money, Amorepacific continues to defend the idea of holistic beauty, supported by four decades of research on green tea as a heritage ingredient for inner well-being and external glow.
– cultivated on society 330 hectare tea fieldsGreen tea is used for the amorepacific, Osulloc tea drink brand, as well as for beauty brands, notably Innisfree and Laneige. More than a million visitors stop at its Seogwang tea fields and at the Osulloc tea museum on the island of Jeju each year. - Pursuit of ageless beauty, from the point of view of a cosmetics laboratory
– While healthy aging becomes a global prosecution, Amorepacific leads the bioresearch of world beauty – pure retinol And Ceramide capsules has Chlorella pdrns—Advivance of the science of well-life In South Korea First cosmetics laboratoryfounded in 1954. - Hyper-personalized beauty fueled by the analysis of AI colors and chatbots
– The AI scale race in beauty continues to accelerate, and Amorepacific is a key innovator of the world beauty scene today with Six these innovation awards to his name.
– In addition to the analysis of the skin of the AI for its tailor-made cosmetics, the latest innovations of Amorepacific include Wank-Beauty IA, a chatbot in the voice allowing personalized make-up tests. - Amorepacific Museum of Art: where art and beauty converge
– Founded in 1979, Amorepacific art museum has been established to promote conversations and connections through the universal language of beauty and art.
– Originally from the private collection of the founder of Amorepacific, the museum has evolved to encompass the traditional and contemporary art of the East and the West. The museum is Currently organized an exhibition by an American renowned American artist Mark Bradford.
For more information, please contact:
Amorepacific – Corporate media relations team
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