SINGAPORE – Media OutReach – November 9, 2023 – American Express today announced that it is deepening its investment in artificial intelligence with the expansion of
Singapore Center of Excellence in Decision Science (CoE). The CoE will now move beyond credit decisioning and fraud prevention use cases to focus on data science applications in the areas of developing and producing marketing and services, using artificial intelligence (AI) and machine learning (ML). As part of this expansion, the CoE will also create a generative AI research and development practice focused on new applications of AI in services, risk and technology.
“American Express was an early adopter of AI, recognizing its ability to have a transformative impact on various aspects of our business. The Singapore Decision Science Center of Excellence has expanded our global data science and technology capabilities, enabling us to maintain our world-class credentials. and fraud risk outcomes and continue our AI innovation journey,” said Anna Marrs, Group President, Global Business Services and Credit and Fraud Risk. “In the next phase of the Center of Excellence, we will bring this same level of innovation to marketing and services use cases to realize our vision of delivering the best customer experience every day.” »
“EDB supports the development of innovative generative AI applications in companies to improve their productivity and products. We are excited to partner with American Express on the expansion of its Decision Science Center of Excellence, which will develop new generative AI tools to serve its global customer base. ” said Jacqueline Poh, chief executive officer of the Singapore Economic Development Board.
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