SINGAPORE – Media OutReach – December 2, 2023 – (NASDAQ: AMZN) – To celebrate literary joy and community impact, Amazon Singapore launched “Page to Page: Amazon Singapore Books Pop Up” at Punggol Regional Library. The launch was attended by beneficiaries from local Non-Profit Organizations (NPOs) and the Chief Guest of the Senior Minister of State for the Ministry of Communications and Information and the Ministry of Health, Dr. Janil Puthucheary .
Dr. Janil treated the audience to a delightful storytelling session, sharing a story from Trampolines That Nadia Built by Darren C. Ong, highlighting the simple joy that reading can bring to everyone this holiday season.
Participating children and young people also enjoyed the selection of Amazon books displayed in the silhouette of a Christmas tree. After the pop-up ends on December 17, these 500 books will be donated to the National Library Board (NLB), enriching the library’s collection for the benefit of the broader community.
One of the highlights of the morning was Amazon Singapore’s S$100,000 donation to four notable non-profit organizations: Children’s Wishing Well, Club Rainbow (Singapore), Glyph Community and Fei Yue Family Service Centre. This financial support demonstrates Amazon’s commitment to making a positive impact on the lives of young people from diverse backgrounds.
“Making young people love reading is essential. Initiatives like these improve community engagement and deliver impact,” said Dr Janil Puthucheary, Senior Minister of State, Ministry of Communications and Information and Ministry of Health, Singapore.
Michael Cooley, Director of Public Policy at ANZSEA, said: “Amazon’s journey began more than two decades ago as an online bookstore in the United States. Promoting books and fostering a love of reading remains at the heart of our business. We believe that books have the power to inspire, educate and bring joy, and it is this belief that drives our commitment to supporting reading initiatives that encourage literacy, particularly among our young people readers.
Customers can join Amazon in its season of giving by exploring the Amazon x Shop for Good Wishlist campaign to purchase an NPO’s wish list via
amazon.sg/shopforgood. Every purchase from various NPO wishlists will directly contribute to helping them meet their needs and aspirations.
Appendix: List of non-profit organizations with
Amazon.com wishlists that will each receive S$25,000 in cash donation
Wishing well for children
Children’s Wishing Well (CWW) is a registered charity and IPC founded in 2002. We focus on empowering children and young people from low-income families, primarily through educational programs and financial assistance .
Club Rainbow (Singapore)
Rainbow Club (Singapore) supports and empowers children with chronic illnesses and their families by providing relevant and compassionate services. With the firm belief that every child deserves equal opportunity to lead a fulfilling and independent life, Club Rainbow takes a holistic approach based on 5 core pillars of support: social work intervention, therapeutic intervention, educational support, arts and professional development to help children and their families on their journey to becoming self-sufficient, independent individuals and active contributors to society.
Fei Yue Family Service Center
Since its establishment in 1991, the Fei Yue Family Services Center has been a model of support. Committed to transforming lives, Fei Yue is a leading social service organization providing high-quality social services to children, families and individuals in need.
Glyph Community
Glyph Community is a charity that changes the way children learn and play through an exclusive developmental framework and socially connected community, where children can develop socially, culturally, psychologically and intellectually. The Glyph experience is a learning journey built through the environment, field trips and people. Each child in Glyph is guided along a developmental framework as they grow from child to adolescence.
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