This four-part series explores a new perspective on sustainability, showing how caring for the environment
the environment and the world is a lifelong intuitive value, instilled from an early age.
SINGAPORE, April 22, 2026 /PRNewswire/ — AIA Singapore today launched a four-part short film series exploring sustainability through the perspective of children. By capturing their curiosity, imagination and understanding of the world, the series brings a fresh and relevant perspective to a subject often considered complex and reveals a powerful idea: the values that underpin sustainability are deeply intuitive and understood even by the youngest among us.
Through playful interactions and candid conversations with children aged 6 to 12, the series reveals how simple and accessible sustainability can be – showing that the instinct to care for the environment is deeply rooted in human nature, while offering a new perspective. At the heart of the series, the children remind Singaporeans that the foundations of sustainability are instinctive and already within us, inspiring viewers to embrace these values and contribute to a more sustainable world.
“Sustainability can often seem overwhelming, but the values behind it – caring for our environment, protecting life, reducing waste and practicing inclusion – are simple and intrinsic. » said Liu Chunyen, chief investment officer of AIA Singapore.
“Seeing the world through a child’s eyes reconnects us with the simple, meaningful values we often overlook as adults. It is up to all of us to nurture these values today so that our future generations can pass them on and shape the world in which we live. At AIA Singapore, nurturing these instincts today is at the heart of our commitment to helping people live healthier, longer and better lives.
Across four episodes, the series follows children as they explore different dimensions of sustainability through authentic and spontaneous moments of play and conversation:
- Protect the planet: Through simple moments in contact with nature, children reflect on the need to care for the world around them, reminding them that appreciation for our planet often begins at a young age.
- Upcycle yourself to a new future: With imagination and creativity, children explore new possibilities for everyday materials, highlighting how new perspectives can inspire more thoughtful ways to use and reuse the resources around us. This approach not only encourages innovative upcycling, but also promotes a circular mindset, in which materials are continually reused and given new life, rather than thrown away.
- Protect biodiversity, protect life: As the children share their thoughts about animals and the natural world, their thoughts highlight the importance of safeguarding biodiversity and caring for all forms of life.
- Defending inclusion: By working together toward a common goal, children demonstrate how adopting different perspectives can help build a world where everyone has their place and voice.
The short film series is released today and throughout the year on AIA Singapore’s social media channels. Watch the first short film, “Protecting the Planet,” here: https://youtu.be/V0Lw64dm0Y8?si=dfTSxjN48SQS0jwH
Maintain a healthier, longer and better life
This series of short films is AIA Singapore’s latest initiative to lead broader sustainability efforts, as the company continues to champion a sustainable future and protect the world for the next generation.
In July 2025, AIA Singapore released its inaugural report AIA Sustainability Report 2024outlining progress across five strategic pillars: health and wellbeing, sustainable investment, sustainable operations, people and culture, and effective governance. The report reaffirmed how sustainability considerations are integrated into business strategy and investment decision-making and was recognized with a Bronze Award for Asia’s Best Sustainability Report (first time) at the Asia Sustainability Reporting Awards.
AIA Singapore seeks to create long-term value through sustainable investments, active engagement and focus on AIA Group’s net zero emissions targets. In 2022, AIA Singapore launched the AIA Sustainable Multi-Theme FundSingapore’s first bespoke sustainable thematic fund designed for investment-linked products (ILPs).
AIA Singapore remains focused on actions that create long-term value, improve client outcomes and build resilience in the people and communities it serves.
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About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) constitute the largest independent publicly traded pan-Asian life insurance group. It operates in 18 markets – branches and wholly-owned subsidiaries in mainland China and Hong Kong SAR.[1]Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2]and a 49 percent joint venture in India. Additionally, AIA holds a 24.99 percent stake in China Post Life Insurance Co., Ltd.
The company that is now called AIA was established in Shanghai more than a century ago, in 1919. It is the market leader in Asia (excluding Japan) in terms of life insurance premiums and holds leading positions in the majority of its markets. Its total assets stood at US$345 billion as of December 31, 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also offers employee benefits, borrower life insurance and retirement services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves holders of more than 44 million individual policies and more than 16 million participating group insurance plan members.
AIA Group Limited is listed on the main board of the Stock Exchange of Hong Kong Limited under the stock codes “1299” for the HKD counter and “81299” for the RMB counter with American Depositary Receipts (Level 1) traded on the OTC market under the symbol “AAGIY”.
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[1] Hong Kong SAR refers to the Hong Kong Special Administrative Region. |
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[2] Macau SAR refers to the Macau Special Administrative Region. |
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SOURCE AIA Singapore
