Based on the research findings, global research and advisory firm Info-Tech Research Group advises that marketing campaigns should go beyond broad reach to engage and resonate directly with the most valuable customers of an organization. In its recently released plan, the company reveals strategies to identify and prioritize high-value segments, optimize marketing efforts and improve resource allocation. By taking this targeted, data-driven approach, organizations can increase profitability, reduce waste and drive long-term success.
SYDNEY, January 15, 2025 /PRNewswire/ — As economic uncertainties increase and competition tightens, businesses are under pressure to refine their marketing strategies for maximum effectiveness. However, many organizations still struggle with segmentation, often targeting too broadly or failing to personalize their campaigns for specific customer groups. These inefficient practices lead to higher marketing costs, low ROI, and missed opportunities to engage with high-value segments. To address these issues, Info-Tech Research Group released its latest plan, The power of segmentationwhich provides a strategic framework to help marketers optimize market segmentation strategies, drive growth and improve market positioning.
“Inadequate segmentation can waste valuable resources and overlook revenue opportunities in valuable market niches. » said Joanne Morin Corréiasenior research director at Info-Tech Research Group. “The inability to segment can direct market messages to the wrong place, leading to potential losses and missed opportunities. This highlights the need for a thorough and well-understood market and customer segmentation process.
The company’s plan emphasizes that successful segmentation goes beyond immediate ROI and that organizations must adopt a long-term strategy focused on developing and maintaining customer relationships. By continually refining their segmentation efforts based on data-driven insights, organizations can adapt to changing market conditions and remain competitive.
“Effective segmentation allows businesses to accurately target specific customer needs and preferences, leading to more efficient use of resources and higher customer satisfaction” Correia explains. “Segmentation mitigates the risk of relying on intuition and ensures that fact- and data-driven options are available for these strategic product marketing decisions. By adopting a structured segmentation framework, companies can build consensus among stakeholders, improve their understanding of the market, and adapt. to dynamic conditions.
Info-Tech recently published The power of segmentation The plan outlines key segmentation categories that marketers and their organizations can leverage to refine their strategies, improve profitability, and gain a competitive advantage. The plan emphasizes focusing marketing efforts on high-potential customer segments and tailoring offerings to meet their needs.
The main segmentation categories include:
- Total Addressable Market (TAM): Organizations can optimize their product offerings to meet geographic preferences and regional demands. This approach helps expand reach while meeting the distinct needs of the local market.
- Repairable Available Market (SAM): Brands can tailor their product and marketing strategies to specific demographic factors, such as age, income or lifestyle. By focusing on well-defined audience groups, brands can increase their relevance and engagement.
- Serviceable and Obtainable Market (SOM): Behavioral segmentation focuses on loyal and frequent buyers or customers who interact with the brand at key times. Brands can personalize their offerings to build loyalty and deepen customer relationships.
- Market penetrated: This method focuses on targeting audiences whose lifestyles, interests, and values align with the brand’s offerings, which can help foster stronger connections and drive deeper engagement.
By leveraging insights from the Info-Tech plan, organizations can address critical barriers to growth, such as competitor limitations, gaps in business coverage, and brand awareness issues. This resource enables businesses to make informed, data-driven decisions that improve resource efficiency, improve profitability and drive sustained growth.
For exclusive and timely commentary from a marketing expert Joanne Morin Corréia and access to the entire The power of segmentation plan, please contact pr@infotech.com.
Info-Tech LIVE 2025 in Australia IT conference
Registrations are now open for Info-Tech LIVE 2025 in Australiataking place March 18 to 19, 2025In Brisbane, Australia. This premier event provides journalists, podcasters and media influencers with access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts and speakers. To request media passes to attend the event or access research and expert opinions on trending topics, please contact pr@infotech.com.
About the Info-Tech Research Group
Info-technology research group is one of the world’s leading research and consulting firms, proudly serving more than 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides consulting services to help executives make strategic, timely and informed decisions. For nearly 30 years, Info-Tech has worked closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organization.
To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and consulting services and Software Reviews for information on purchasing software.
Media professionals can sign up for unlimited access to IT, HR and software research, as well as hundreds of industry analysts, through the company’s Media Insiders program . To access it, contact pr@infotech.com.
For more information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn And X.
Media Contact: Sufyan Al-HassanSenior Public Relations Manager, Info-Tech Research Group, salhassan@infotech.com+1 (888) 670-8889 ext. 2418
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SOURCE Info-technology research group
