HANOI, VIETNAM – Media OutReach Newswire – January 2, 2024 – Through a series of high-profile international events, including the 8Wonder Music Festival (featuring headliners Maroon 5 and Charlie Puth) and the
Vinperle DIC Legends Vietnam Golf Tournament 2023, Vietnam is spearheading the global growth of experiential tourism. These events, seamlessly blending unique exploration trips and luxury resort stays, have established Vinpearl – VinWonders as a leading brand in Vietnam, paving the way for new growth in global experiential tourism.
Increasing the growth of experiential tourism in Vietnam
According to Future Market Insights, the global music tourism market is expected to reach $11.3 billion over the next decade. Mega-concerts featuring international stars are increasing across Asia, captivating audiences in popular destinations like Singapore, Japan, South Korea, Taiwan, Thailand and Malaysia. These events attract hundreds of thousands of spectators from around the world, offering a unique blend of music and exploration in captivating tourist destinations.
2023 marks a significant turning point for Vietnam with explosive growth in music tourism, unlocking the country’s potential to compete with other entertainment capitals in the region and around the world. The 8Wonder Music Festival, organized by VinWonders – VinFast (VFS), at Vinpearl Hotel and Entertainment Resorts, helped increase the country’s visibility in the global music scene.
Featuring world-class musical talent, the 8Wonder Music Festival is a magnificent spectacle offering a unique all-in-one experience blending the traditional concert experience with resort living, entertainment and exploration. Indeed, 8Wonder has set a high standard with its superior quality and distinctiveness, leaving an indelible mark and surpassing even its predecessors like Coachella and Tomorrowland. In 2023 alone, 8Wonder brought two global superstars to Vietnam: Charlie Puth and Maroon 5.
The magnetic appeal of American music prodigy Charlie Puth aroused the emotions of thousands of people gathered in Nha Trang, showcasing his unique performance and outstanding visual effects as a global hitmaker. Meanwhile, three-time Grammy Award winner Maroon 5 attracted tens of thousands of fans from around the world to the Phu Quoc United Center, with millions more watching live. Throughout the event, 8Wonder dominated as the hottest music topic, garnering the most attention and engagement on social media and across various media outlets.
In addition to the 8Wonder music festivals, Vinpearl also hosted the first European Tour-affiliated professional golf tournament in Southeast Asia, held at Vinpearl Nha Trang – Vinpearl DIC Legends Vietnam 2023, contributing to Vietnam’s position on the world tourist map.
Vinpearl: an all-in-one global destination
From 8Wonder to Vinpearl DIC Legends Vietnam 2023, Vinpearl – VinWonders – Vinpearl Golf has strategically and effectively contributed to the promotion of Vietnam globally, consolidating its position as “Vietnam’s largest tourism, resort and entertainment brand” . The combined effect of booming tourism and music festivals at 8Wonder is seen by travel and economic experts as a powerful boost to Vietnam tourism today. The event not only brought prestige to Vinpearl as a brand, but also drew attention to the superior quality of the destinations themselves and Vietnam.
Representatives of Phu Quoc leaders effusively assessed the impact of the 8Wonder winter festival on local tourism. This unprecedented international event reached new heights with the participation of chart staples, Maroon 5, having a positive impact not only on the Pearl Island but also on Vietnamese tourism as a whole. According to Agoda, the online booking platform, searches for Phu Quoc increased tenfold during the 8Wonder festival.
Alongside these iconic events, the Vinpearl – VinWonders – Vinpearl Golf ecosystem continues to play a leading role by investing in new products and services, thereby enhancing the tourism experience for visitors. In 2023, VinWonders took a special step forward with a series of large-scale “continuous festivals” during the summer, including 131 activities and events, and nearly 800 shows and mini-shows. These creative and energetic events have set new records in scale, making it an annual festival with a distinctive offering, making VinWonders a “must see” entertainment destination for visitors from around the world.
Vinpearl Resorts & Hotels, located in the most beautiful coastal areas of Vietnam, is a pioneer in creating and providing luxury travel experiences. Guests can immerse themselves in premium private resort spaces with breathtaking natural surroundings, such as luxurious beach villas and a series of world-class resort-style accommodations, dining, meeting and entertainment experiences, all in one place.
Furthermore, Vinpearl Golf, as a leading golf management and operation brand in Vietnam, continues to leave a strong mark with professional golf services and internationally renowned courses. Each Vinpearl golf course in Vietnam offers a blend of natural beauty, in harmony with the landscape of each destination, creating special challenges for golf enthusiasts. In addition to the four renowned destinations of Phu Quoc, Nha Trang, Nam Hoi An and Hai Phong, Vinpearl Golf also operates Cape Wickham Golf Links (Tasmania, Australia) – frequently ranked as the number one golf course in Australia – offering golf tours unique golf courses. across Vietnam and the world.
After two decades of pioneering,
Vinperle has become synonymous with contributing to the elevation of tourism in Vietnam, managing and developing large-scale communities in premier destinations such as Phu Quoc, Nha Trang, Nam Hoi An and Ha Long with Vinpearl Resorts, the parks themed VinWonders, Vinpearl Safari and Vinpearl. Golf. From this pioneering position, the “largest tourism, resort and entertainment brand in Vietnam” has successfully created a premium music festival tourism model ready for the international stage, paving the way for high-end experiential travel. high-end and helping to raise the profile. of its destinations while proudly presenting to international visitors the majesty and beauty of Vietnam.
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