It goes without saying that the world is becoming more digital with every ticking second.
More than half of the world’s population is on one social media platform or the other and about 80% of the world’s population goes online every day. That said, it is only necessary to have an online presence, especially if you run a business that is supposed to serve a diverse community. Having a website is one thing, but making yourself available so that people can easily find you even if they weren’t looking for you is another task that isn’t as easy as it seems. Here are some ways to increase the visibility of your website.
Targeting your web pages for keywords
Just because you have a great website doesn’t mean that searches on Google would pick you. Your site must be relevant and suitable for specific searches. To increase your visibility, you need to be able to write keyword-relevant ads with high Quality Scores. It is also important to consider your on-page SEO.
Start a blog and publish your website on it
Starting a blog is another way to make your website visible. There are so many things you can do to make your blog successful and an interesting place for people to visit all the time. Bloggers usually set up their sites to share bits of information about their business and services, but they also use the medium to discuss topics of interest of national or international importance. They also use the platform to share interesting news, especially breaking news. It’s a great way to create a personality for your business and make your business more credible and accessible.
Most people who visit blogs do so for the news and other interesting topics in entertainment, lifestyle, fashion and sports. Since several people visit blogs for interesting news rather than a business website, you can use this medium to make your business website more popular by referencing it. You can talk about a number of topics related to your business or niche of your business and let readers know they can get more information through a link you include with the article. This should be your website link.
Identify your website with online directories
In addition to getting your website noticed on Google, you can also get it noticed on a number of other online outlets. The more directories you link to your website, the more likely you are to get noticed. Some of the channels you can be featured on are: Yelp, Manta, CitySearch, and LinkedIn just to name a few.
Reach websites that are already popular on Google
Starting a blog to link to your website may not work out the way you want it to, but there is an alternative. You can contact bloggers or other influencers with relevance in your industry who have captured a significant audience and ask to appear in their reviews or social media posts. You can even offer to write a post or more on their blog with a link to your website for free. This makes you more visible.
Run a Google ad campaign
Search ads those that get paid may be pricey, but they can do great justice to increasing a website’s visibility. So, advertising on Google is one of the proven ways to get your brand out there and invite the necessary traffic. Even if it doesn’t get you to the top of searches, it gives you more coverage. This coverage might be all you need to get started, and even if you don’t get what you want yet, you can still buy more ads. It will cost you, yes, but wait until you start to reap the rewards and other people would have to pay you to advertise on your site.
Post on social media
One of the easiest and cheapest ways to increase the visibility of your website is by actively posting to your company’s social media accounts. You can educate your followers with helpful how-tos and guides related to what your website is about. Posting other interesting content to make your brand more popular is also a good way to get more visible.
Upload high-definition photos of your business to Google Images
Another way to increase the visibility of your website is by optimizing top quality images of your products and services on Google images. You would be amazed at the number of people who visit Google images on a daily basis. To achieve this faster, rent and working with SEO consultants† By working with an SEO consultant, you have the opportunity to have all your questions answered by a professional. Unlike SEO agencies, some of them are freelancers and will focus all their efforts and time to increase your online visibility.
Make your website mobile friendly
It’s no longer news that most people who surf the web do so from their handheld devices. You’re shooting yourself in the leg if your website isn’t friends with people who don’t use a computer system for most online activities† There are people worldwide who can go online at least once a day for a year and will not use a laptop or desktop. So if you want to increase the visibility of your website, you need to make your website mobile friendly.
Everyone who has a website wants it to be successful. Being successful means achieving the purpose it was built for, which is to reach online visitors. It can be daunting when you and just a few of your friends visit a website you’ve created. If you have that problem, then you should consider these simple steps to increase the visibility of your website. You’ll be glad you did.