TOKYO, JAPAN – Media OutReach – August 7, 2023 –
70% of executives believe that generative AI will allow organizations to expand the scope of knowledge worker roles.[1] Almost all executives (96%) agree that generative AI is a key topic in the boardroom, with the majority confirming that their leaders are strong advocates.
This is revealed in the latest report from the Capgemini Research Institute, “Harnessing the Value of Generative AI: Top Use Cases Across All Industrieswhich examines the transformative power of generative AI for business innovation.
Organizations see generative AI as an opportunity to generate revenue
Despite the apparent risks, such as copyright infringement or cybersecurity, 74% of executives believe the benefits posed by generative AI outweigh the associated concerns. While 21% anticipate disruption to their industry, 40% of organizations across all industries already have technology teams and budget in place, and 49% plan to do so within 12 months.
The research also revealed:
-
Organizations believe that the most relevant generative AI-based platforms or tools for their industries are chatbots to automate customer service and improve knowledge management (83%) and design, collect or synthesize data (75 %).
-
Most leaders believe generative AI will make product and service design more efficient (78%) and accessible (76%)
-
They also said it would make customer experiences more interactive and engaging (71%) or improve customer service through automated, personalized support (67%).
A range of additional benefits within three years
Within three years, and following the successful implementation of generative AI, executives foresee a series of benefits. They estimate that its integration will lead to an 8% increase in sales and a 7% decrease in costs. At the same time, respondents said they could expect a 9% improvement in customer engagement and satisfaction, as well as operational efficiency.
“Generative AI is a transformative force for innovation in organizations, accelerating industry-specific use cases to create value, and it’s no surprise that it’s already at the top of the list. the agenda of virtually every major organization”, commented Franck Greverie, Chief Portfolio Officer and member of the Group Executive Board of Capgemini.
“While generative AI can provide many benefits to businesses and employees, adopting a human-centric approach while scaling the technology and implementing the necessary guidelines will be key to fostering trust. “As companies accelerate their generative AI journeys, they must prioritize sustainable implementation across the organization.”
The high-tech industry is paving the way for the integration of generative AI
High-tech industry executives are the most confident (84%) that the overall impact of generative AI will be positive. Nearly 70% of leaders in this industry said their organizations have generative AI pilots underway, and 18% say they have already implemented generative AI in some location or business function. The two main use cases are 3D modeling for detailed shapes and predictive maintenance.
The majority (67%) of executives across all industries see the greatest potential for generative AI in the IT function – this is especially true in the high-tech sector which has the highest percentage of executives (86%) saying that their organization uses or plans to use generative AI in computing. Other areas where executives see generative AI driving value are sales (54%), marketing and communications (48%).
The rise of generative AI will create new roles and require investment in sophistication
According to 69% of companies, generative AI will begin to provide initial concepts and designs for projects, and as such, employee roles will shift from ideation and creation to review and refinement. This sentiment was also echoed by consumers, with 70% saying they believe generative AI will make them more efficient at work, free them from routine tasks, and allow them to explore more strategic aspects of their business. work.[2]
Research reveals that 69% of executives believe that generative AI will lead to the emergence of new roles such as AI auditors and AI ethicists. With the introduction of new roles based on generative AI, 68% of executives believe integrating technology into the workforce will require a significant investment in talent development and cross-training.
Most organizations understand the need for sustainable generative AI
Nearly 80% of organizations understand the importance of implementing and sustainably scaling generative AI. At the same time, 78% of companies understand that generative AI can have a larger carbon footprint than traditional computer programs. However, among organizations that plan to train their own models (8%), about half have taken steps to mitigate their environmental impact, highlighting the need for more concrete efforts towards sustainability.
Methodology
For this report, the Capgemini Research Institute surveyed 1,000 organizations interested in exploring generative AI across 13 countries in the US, Europe and Asia-Pacific: UK, US, Australia, Canada , France, Germany, Italy, Japan, Netherlands, Norway, Singapore. , Spain and Sweden. Along with this survey, they conducted in-depth interviews with 10 industry executives. The vast majority (99%) of organizations surveyed had annual revenue greater than $1 billion, and more than half (55%) had revenue greater than $5 billion.
Hashtag: #Capgemini
The issuer is solely responsible for the content of this announcement.
