SHANGHAI, CHINA – Media OutReach – September 25, 2023 – On September 6, the “2023 White Paper on China Perfume Industry” (referred to as White Paper 4.0) jointly produced by Eternal Group and Kantar China was successfully launched in Shanghai .
The White Paper 4.0 respects the principles of rigor, precision and objectivity in its content, thus continuing the tradition of previous white papers on perfumes. It was created in collaboration with renowned global perfume industry experts and brand leaders.
The launch event of “China Perfume Industry White Paper 2023” was attended by more than 600 guests, including industry professionals, business partners, media representatives and seasoned perfume enthusiasts from national and international origin. Additionally, nearly 30,000 people watched the event online.
Participants included
Jean MadarCOB and CEO of Inter Parfums Inc.,
Karim LISIvice president of business development for fine fragrances in the Asia-Pacific region, Symrise, Lana Glazmanglobal head of consumer insight at dsm-firmenich,
Olivier Vieuxvice president of fine perfumery APAC, dsm-firmenich, and Zhaoran MengFounder of DOCUMENTS.
Participants took part in the official release of White Paper 4.0, delving deeper into Chinese perfume market trends and gaining insight into opportunities in the Chinese perfume market.
“As a leading full-channel brand management group in China’s beauty industry, we promote better development of China’s perfume industry. Since the release of the “White Paper on China’s Perfume Industry” in 2020, each version has attracted widespread attention from the perfume industry. Our launch event has become an annual industry event,” said Chole Lam, Senior Vice President of Eternal Group.
The “White Paper on China Perfume Industry 2023” continues to provide authoritative data support and in-depth market analysis for the perfume industry. It reveals new opportunities and trends in the Chinese perfume market, providing more references and information on the innovation and development of the perfume industry.
Eternal Group looks forward to working with more industry professionals to jointly support the development of China’s perfume market.
Hashtag: #Perfume #Eternal
The issuer is solely responsible for the content of this announcement.
