SINGAPORE,, August 29, 2025 / Prnewswire / – The jungkwanjang delegation included Kim Yang-Jin, Director General of the Affairs Division abroad; Jung JongDirector General of the Affairs Division in Asia-Pacific; And Kim Jong-Sik, director of the future business Research Institute, as well as five other representatives. The HEC group was represented by the director and managing director Tang Xinfa; Lu YuxinDirector and general coordinator of the health industry; Li Wenjia, Deputy General Coordinator of the Health and Dean of the Health Research Institute; Chen HaoDirector General of Sales of the HEC pharmacy chain; Chen Junhao, among other business leaders.
Key focal discussions: A powerful alliance is launching a new chapter in the world health industry
During the meeting, the two parties shared their fundamental forces and strategies. Tang Xinfa, Director and Managing Director of HEC Group, underlined the company put by the company on ecological and scientific innovation of Cordyce Sinensis, while expanding its market applications. Via the premium brand HEC Fresh Cordycers and national mark HEC BUJIThe group continues its vision of “making the cords of high quality accessible to all”. With aligned visions and strategies, both parties are looking forward to synergy between products, channels and brand image to advance the world health industry.
Jungkwanjang representatives highlighted their quest for partners with innovation, quality and cultural influence. Recognizing the HEC group as a world leader in ecological cordycers with strong achievements in research, quality and tonic culture, they see it as an ideal partner. Together, the “Red Ginseng + Cordyce” synergy should bring the health benefits of modern and traditional tonics to more consumers in the world.
Thanks to this partnership, the two parties will establish a complete strategic collaboration, taking advantage of their main forces in the healthy ecological red ginseng health products. Together, they will stimulate the global development of premium health products.
International perspective: mutual empowerment to stimulate the global brand
In the midst of globalization, Chinese companies are growing worldwide with products such as foundation, brands like wings and culture like the soul. In this context, the HEC group builds a health ecosystem that links tradition and modernity, national and international markets, with sinensis cordycers.
As a national health brand with Global Reach, HEC Cordyceps has gradually advanced its international strategy – in solution with the Boao forum for AsiaAppearing on high-level platforms such as the China-Arab States cooperation forum, and the accommodation of the Summit Forum on Cordyces Brand Internationalization to initiate leading experts on global development.
Thanks to this collaboration, the two parties will take advantage of their global forces – the presence of Jungkwanjang in more than 40 countries and regions and the vast pharmaceutical and well -being network of the HEC group – to accelerate the cross -border circulation of health products. They will lead common marketing, co-marked products and expansion China And abroad, further improving the global influence of the two brands.
Prospective provision: upgrading of the health industry with “Cordyceses +”
In recent years, the ecological farming of Cordycepts Sinensis has grown rapidly. Since 2007, the HEC group has invested RMB 4 billion And built a team of 260 experts, establishing an ecological base of 400,000 m² with annual production exceeding 60 tonnes, which has led the global industrialization of cordycepts.
HEC Group has built a cluster of the health industry centered on raw cordscies and spread to deep products, to tackle well-being, the convenience of travel and premium donations. He ranked first in the world in ecological sales of Cordycers for five consecutive years.
Taking advantage of advanced technology in deep procedure, the group develops “Cordyce +” products aligned with global trends in well -being, such as whitening drinks and pulmonary cleaning powder – reinterpreted traditional tonics for various cultural needs.
Thanks to its partnership with Jungkwanjang, HEC Group will incorporate the reproduction of advanced cordycepts with processing technology into red ginseng to create a new generation of functional health products – another step forward in its “Cordyce +” strategy.
For the future, HEC Group will broaden its portfolio, will modernize traditional tonics and accelerate the globalization of oriental well-being via premium cordyceps products and services. SingaporeAs a regional center of the HEC group, will see the opening of its flagship store in the emblematic Sands of Marina Bay In 2026. This stage underlines the group’s ambition to expand its global imprint in health and well-being.
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Source Hec Cordyceps (Singapore))
