Private Equity Partner Shamrock Capital Fuels Strategic Market Expansion
ATLANTA, April 3, 2026 /PRNewswire/ — Nth degreea leader in event design and delivery, today announced that its global brand storytelling agency INVNT will join the organization, creating a market leader in live events, capable of meeting the growing experiential needs of major brands around the world. With 11 offices across Europe, the Middle East, Asia Pacific and North America, INVNT brings extensive creative, strategy and production capabilities to the combined company.
“We are thrilled to welcome INVNT and its entire team to the Nth Degree family,” said John Hense, CEO of Nth Degree. “As the experiential services market continues to accelerate, we bring together the exceptional creative talent and leadership of INVNT with the proven team at Nth Degree, strengthening an already formidable platform company – one that will help global brands tell bigger stories and deliver them with more confidence than ever before.”
As part of the transaction, Nth Degree Events – the award-winning division of the parent company – and INVNT will partner to form an agency focused on corporate events operating under the INVNT brand.
“Today, clients are increasingly looking for integrated agency partners that can provide a high level of service and accountability, from strategy and creative to production and operations,” said Kristina McCoobery, Global President of INVNT. “Adding Nth Degree Events’ capabilities to the INVNT suite allows us to meet this need.”
The integration of INVNT and Nth Degree Events creates significant benefits and a more competitive and comprehensive suite of offerings for clients, giving them access to expertise in brand storytelling, creative, strategy and innovation-driven production, as well as revenue-increasing sponsorship sales, content and speaker management, best-in-class event operations and much more.
“Nth Degree Events’ clients are increasingly looking for the type of services INVNT offers, and we are excited to bring these capabilities to our exceptional clientele, which includes some of the biggest names in the consumer and technology markets,” said Robert Lowe, chief client officer of the newly merged agency.
The company will operate through two main divisions under the leadership of John Hense, CEO of Nth Degree Holdings:
INVNT – Nth Degree Events merges with INVNT to create a strengthened suite of agency services and a combined client base that includes some of the world’s largest and best-known brands – from consumer to business to business. INVNT co-founder McCoobery, along with members of the Nth Degree Events team, including Lowe and Lisa Ramsey, will lead the agency.
Nth degree – With a focus on high-quality event labor and general contracting services, Nth Degree and Fern Exposition Services maintain the company’s long-standing commitment to exhibitors, show houses, associations and agencies. Nth Degree will be led by Russell Greenway, President of Nth Degree – I&D, and Shana Carr, President of Fern Expo – GC.
The deal was backed by private equity partner Shamrock Capital and represents a significant expansion of Shamrock’s commitment to the experiential market while strengthening Nth Degree’s continued growth and global expansion. Shamrock announced its initial strategic investment in Nth Degree in September 2024.
Canaccord Genuity acted as exclusive financial advisor and Davis + Gilbert LLP acted as legal advisor to INVNT in connection with the transaction. Willkie Farr & Gallagher LLP acted as legal advisor and Stephens Inc. served as financial advisor to Nth Degree on the transaction.
About the Nth Degree
Nth Degree is a global leader in exhibitor and trade show services, event management, experiential marketing and permanent installations. With warehouses and offices in more than 30 U.S. markets, the company hosts thousands of events each year for many of the world’s best-known brands. For more information, visit nthdegree.com.
About INVNT
On a mission to put a mark on the moon. INVNT® is an innovation-driven, international, interdisciplinary and integrated agency, united by brand storytelling. INVNT helps many of the world’s biggest brands and organizations impact audiences, shake up culture and make history. INVNT operates globally with offices in New York (headquarters), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa and Washington DC. For more information, visit INVNT.com.
About Shamrock Capital
Shamrock Capital is a Los Angeles-based investment firm with approximately $7 billion in assets under management as of February 13, 2026. Shamrock Capital invests exclusively in the media, entertainment, communications and related industries through a multi-fund strategy focused on private equity investments, as well as the ownership and financing of content and media rights. The company was founded in 1978 as the family investment company of the late Roy E. Disney and has since evolved into an institutionally backed company with a group of prominent investors, including endowments, foundations, sovereign wealth funds and pension funds. Shamrock Capital partners with strong management teams and takes an active, collaborative approach to creating value in every investment. For more information, visit shamrockcap.com.
Media contacts:
Robyn Fernsworth
R2PR for the Nth Degree
robyn@r2pr.com
Matt Keowen
Nth degree
mkeowen@nthdegree.com
Jonathan Méndez De Leon
INVNT
jmendezdeleon@invnt.com
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SOURCE Nth Degree, Inc.
