If Google doesn’t quickly find an appropriate response to Microsoft’s AI attack, it could have far-reaching implications for the entire industry. The sector most directly affected is the search engine optimization industry. Companies spend an average of $3,000-4,000 per month on SEO, with some budgeting as much as $20,000 or more. But as AI-assisted chat search takes hold and content becomes more important than keywords in the future, SEO expenses will become unnecessary.
AI-assisted search can also have dire consequences for online marketing. Online marketing is also due to SEO being at the top of the list alongside social media. Now, competing for a high ranking in Google search results may be a thing of the past.
Instead of generating individual web pages as results in response to a search query, the AI responds with a brief summary of the search query. Therefore, unlike Google search results, individual web pages and rankings are not displayed in the foreground. Rather more important is the actual content.
When asked which smartwatch is suitable for scuba diving, Microsoft Bingchat suggested three products and provided a brief description of each product. Google, on the other hand, showed search results that were a mix of generic website listings and sponsored answers. Ultimately, users can get the information they want faster through Bingchat.
The same thing happens when you ask how to find your car’s maintenance menu. Similarly, Google only lists several websites and forums in its results list, sometimes confusing car models. Bingchat, on the other hand, creates a quick guide and explains when and which button to press to access the maintenance menu.
However, it is unclear how reliable AI recommendations can be. It’s also unclear what criteria the AI selects. In the future, the marketing industry may need to pursue AI optimization instead of SEO.
At least Microsoft’s efforts to use AI to augment its Bing search engine appear to have paid off somewhat, according to Reuters. On March 23, Reuters reported a significant increase in page views on Microsoft Bing, which incorporates OpenAI technology, citing data from traffic analytics firm SimilarWeb. According to reports, from February 7 to March 20, Bing’s pageviews increased by 15.8%, while Google’s fell by almost 1%.
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