50 business leaders and IT experts come together
Share application cases and forecast AI development trends
HONG KONG SAR – Media OutReach – September 26, 2023 – One of the city’s most influential digital marketing associations, IAB Hong Kong, today (September 26) presented “IABHK C23” (C23), a conference and a one-day exhibition. Themed “AI ALL AT ONCE”, the event aimed to reveal the impact of AI on the revolutionary transformation of digital marketing. This groundbreaking event brought together more than 50 business leaders and IT solution developers across more than 20 sessions and more than 16 exhibitors, to offer their perspectives on the most cutting-edge AI applications and case studies. recent developments in the business world. Today’s c23 also featured a number of A1 workshops and an exhibition showcasing innovative AI solutions in various fields.
Opening ceremony by official guests
With an audience of over 400 in-person and 500 online attendees from across the region, C23 is the largest AI marketing event in Hong Kong this year in terms of attendees and speakers. Marketers and industry professionals had the opportunity to delve into the latest AI marketing trends, connect with industry leaders, and discover strategies that can transform businesses and generate exponential growth.
50+ local and international experts come together to share AI marketing success stories
An impressive team of over 50 local and international experts, each shared how their unique AI technology and experience can be applied virtually across the region, to stay ahead of the market, solve challenges and improve business efficiency. During the presentation and panels on the main stage, attendees gained valuable insights ranging from the potential of AI-generated content, to adopting AI-powered content for optimal customer experience, to how from optimizing omnichannel sales, maximizing advertising effectiveness, and AI-driven planning and generation. an overview of the measures.
Kevin Huang, President of IAB Hong Kong, said AI has been a game-changer for all marketers across all industries, transforming many aspects of our lives, from the way we work to the way we we play. “Marketers need to adopt a forward-thinking mindset and explore future AI-based tools to drive the next phase of growth,” Huang said. He also presented the conference consisting of 20 panel discussions and workshops on all aspects of AI and digital marketing, bringing together the brightest minds and showcasing advancements in AI and advertising technologies from Hong Kong and elsewhere, to help marketers stay ahead on a global scale.
Among the topics highlighted are:
-
In the thematic presentations, senior executives from Hong Kong Science and Technology Parks Corporation, Xiaohongshu, GroupM, WPP and Nvidia China shared their expertise on multi-faceted AI technologies, such as generative AI, content-generated users and the AIGC Cloud Engine to turbo-charge marketing effectiveness.
-
During the panel discussions, a host of renowned companies from different industries, including Adobe, Google, SenseTime, Campaign Asia, HSBC, Microsoft, Preface, PwC and Data Literacy Association, shared successful marketing stories and powerful strategies in of AI and explored the future. Development of AI, challenges and threats in the East and West.
-
Participants interested in delving deeper into AI trends and applications in various marketing areas such as content creation, commerce, adtech and measurement, joined the panel discussions jointly presented by Pantheon Lab, AWS, TVB, Dayta AI, RFI Asia, Omnicom Media Group, Dun. & Bradstreet, Magnite, Smartly.io, Bupa, LoopMe and Meta. Highlights included digital human avatars, AI-driven sales, AI tools to increase advertising effectiveness, generative AI for media planning and buying, and data privacy.
Interactive and engaging workshops were also organized to cover topics like Data-Driven Advertising, AI-powered VS Generative AI Content, Virtual Assistants, Responsible AI, AI SEO, Chatbot AI, outdoor advertising for commerce and NFT marketing for participants to explore. cutting-edge advances in AI and meet like-minded professionals. Full list of speakers and agenda
here.
Introducing top-notch innovative AI technologies from local tech startups
Amid the AI revolution, Hong Kong companies are at the forefront, harnessing the power of AI to deliver distinctive products and services across various industries. C23 has prepared an exciting but fruitful exhibition space to showcase innovative AI solutions in various fields, presenting rich conference experience on AI theory and practical solutions. Attendees were introduced to a series of advanced AI technologies, including AIGC Art Card (Cherrypicks), AICG NFC Business Card (Cymballe), NFT (Innovative Digital Media) Vending Machine, AI-powered SEO ( Aloha Group), a unique photo spot (GroupM HK). ) and more.
These fascinating presentations provided businesses with practical advice on how to leverage AI to address business challenges and drive growth, while the conference actively encouraged the incorporation of inventive elements of AI in operations. The exhibition also served as a platform for outstanding local start-ups to showcase their distinctive products or services and meet potential partners, thereby introducing the development of Hong Kong’s AI industry to the world.
More details on the exhibitors on
.
Appendix 1: Conference information
|
Date: |
September 26, 2023 (Tuesday) |
|
Time: |
9:30 a.m. – 5:30 p.m. (conference) 9:30 a.m. – 6:30 p.m. (exhibition) 9:30 a.m. – 4:30 p.m. (workshop) |
|
Place: |
S421 – 427, Hong Kong Convention and Exhibition Center |
|
Format: |
Physical + online conference |
|
Language: |
English/Chinese (with simultaneous translation) |
Hashtag: #IABHK #C23
The issuer is solely responsible for the content of this announcement.
