MALACCA, Malaysia, November 3, 2025 /PRNewswire/ — Hotel Birkin International today marked a historic milestone with the official launch of its food bank program and the signing of a Memorandum of Understanding (MoU) with the Secretariat of Domestic Trade and Service Industry, Ministry of Domestic Trade and Cost of Living (KPDN) Putrajaya and Melaka.
The ceremony, held in Ballroom 2 of the Birkin International Hotel, was attended by representatives of government agencies, hotel partners and members of the media. The event began with a welcome speech by Mr Simon Tan, General Manager of Birkin International Hotel, followed by an opening speech by the KPDN representative. The signing of the MoU formalized a collaborative partnership aimed at strengthening sustainability and social protection initiatives in the local community.
Birkin Food Bank Program: Sharing Beyond Hospitality
The Birkin International Hotel Food Bank program aims to combat food insecurity in local communities by redistributing surplus food from hotel operations and partner suppliers to those in need.
This initiative aligns with the hotel’s ESG (Environmental, Social and Governance) framework in the Community category and supports its mission to achieve zero food waste. Through this program, Birkin commits to providing 50 to 100 food parcels per month, sourced from untouched buffet items and surplus from the event, ensuring that food is repurposed to support underprivileged families in Melaka.
ASEAN Record: First and Largest Deployment of ESG Systems Launched by Five-Star Hotel
During the event, Birkin International Hotel was officially recognized by the ASEAN Records Organization for achieving the milestone of “First and Largest Deployment of ESG Systems Launched by a Five-Star Hotel”, with 12 initiatives across five sustainability categories.
In a pleasant surprise, the ASEAN Record Committee announced that Birkin’s exploits had transcended regional boundaries, earning the hotel an official place in ASIA Records.
This recognition highlights Birkin’s leadership in sustainable hospitality and operational innovation, setting a new regional benchmark for environmental performance and community responsibility.
12 ESG systems implemented
Water (4): Internal RO water bottling system, rainwater harvesting, intelligent irrigation reuse system and sewage treatment plant.
Energy (2): Smart HVAC system and motion sensor LED lighting in guest areas and back of house.
Waste (2): On-site composting system and minimization of single-use plastics.
Mobility (3): Electric vehicle charging stations, dedicated electric vehicle shuttle service and electric patrol bike for hotel security.
Community (1): Food bank program (Birkin Food Bank).
Commitment to a sustainable future
“Birkin International Hotel strives to set the standard for responsible hospitality,” said Mr Simon Tan, General Manager of Birkin International Hotel. “Our ESG systems are not just operational measures: they reflect our fundamental belief that true progress comes from balancing business success, respect for the environment and social responsibility. »
Reflecting on the dual recognitions received, Mr Tan said: “Being honored by both ASEAN and ASIA Records is deeply humbling. This reaffirms our commitment to leading through innovation and sustainability. Most importantly, it reminds us that every step towards responsible hospitality makes a difference, not only to our hotel, but to the future of our planet.
The ceremony concluded with a symbolic food bank handover, a media interaction session and a lunch prepared by Birkin Kitchen, celebrating community collaboration and common purpose.
About Birkin International Hotel
Birkin International Hotel (BIH) is a new coastal haven located in Klebang, Melaka, offering guests the perfect blend of seaside serenity and cultural charm of Melaka’s heritage. Guided by the principles of excellence, innovation and social responsibility, BIH delivers unforgettable experiences while fostering strong community connections.
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SOURCE Hotel Birkin International
