Hai Sau Sau (266) becomes Samsung’s new strategic distribution partner in the consumer electronics channel, expanding the mobile category and advancing the “One Samsung” integrated retail model for a seamless consumer experience in Vietnam.
Ho Chi Minh City, Vietnam – November 11, 2025 – Hai Sau Sau Trading & Service Co., Ltd. (266) today announced a strategic collaboration with Samsung Electronics Vietnam to broaden the distribution of Samsung’s mobile devices across the consumer electronics (CE) retail network. The partnership marks an important step in realizing Samsung’s “One Samsung” vision — a unified sales approach that connects product categories and elevates the consumer experience in Vietnam.
Strategic Collaboration to Transform CE Retail in Vietnam
At the Samsung Mobile Channel Conference – Southern CE Region held at the New World Saigon Hotel, Samsung officially introduced Hai Sau Sau as its newest strategic distributor for mobile devices within the consumer electronics channel. The event welcomed nearly 200 retail partners and industry representatives, symbolizing a new phase of growth for both companies as they work to optimize distribution and strengthen market presence.
Through this partnership, Hai Sau Sau will expand the availability of Samsung smartphones in CE stores nationwide, integrating them with Samsung’s broader ecosystem of devices such as TVs, home appliances, tablets, and wearables. The initiative is designed to create a connected and consistent retail experience that reflects the essence of the “One Samsung” model.
“One Samsung”: Delivering a Unified and Connected Experience
In a market that is becoming increasingly competitive, Samsung and Hai Sau Sau are working together to provide consumers with a more cohesive and seamless technology experience. The “One Samsung” model aims to showcase how Samsung’s product ecosystem works together — enabling users to explore, connect, and enjoy a smarter, more convenient lifestyle.
Rather than separating product lines by category, the model focuses on a holistic consumer journey — from in-store discovery to post-purchase support — emphasizing how each product complements the others to form a complete smart home environment.
Leaders’ Remarks on the Partnership
Mr. Pham Huu Phuoc, Vice President of Hai Sau Sau, commented:
“‘One Samsung’ is not just a marketing concept — it represents a shared philosophy of collaboration and user-centric innovation. This partnership enables Hai Sau Sau and Samsung to bring a more integrated retail model to the market, where every product contributes to a truly connected technology experience for Vietnamese families.”
Mr. Simon Sim, Vice President and Head of Mobile Experience Division, Samsung Electronics Vietnam, said:
“Hai Sau Sau plays a vital role in expanding Samsung’s mobile reach through CE stores. This collaboration supports our ‘One Samsung’ sales strategy, giving consumers a unified experience across all product categories. With Hai Sau Sau’s strong distribution capabilities and market expertise, we anticipate substantial and sustainable growth in the near future.”
From Distribution to Experience: Driving Growth Together
During the conference, both companies outlined their joint business roadmap for 2025–2026, themed “Double Sales – Double Experience.” The shared goal is to accelerate growth, strengthen retail coverage, and deliver enhanced experiences to consumers through the “One Samsung” ecosystem.
The event also featured workshops, business strategy discussions, and a product exhibition area where attendees could explore Samsung’s latest Galaxy devices and connected technologies. The display — inspired by the “One Samsung” concept — demonstrated how Samsung’s SmartThings platform unifies all devices into one seamless smart-living experience.
Building a Sustainable Value Chain
Beyond business growth, the collaboration underscores both companies’ commitment to a sustainable and mutually beneficial partnership. Samsung brings advanced technologies and a robust product portfolio, while Hai Sau Sau contributes deep market insight, operational agility, and a wide distribution network throughout Southern Vietnam.
This alliance sets a new standard for brand–distributor cooperation in the local market — one focused not only on expanding market share, but also on creating lasting value for retailers, consumers, and the wider community.
Mr. Pham Huu Phuoc further emphasized:
“At Hai Sau Sau, we measure success through the satisfaction of our customers and partners. Together with Samsung, we will continue investing in training programs, sales enablement, and in-store experience improvements — turning every CE retail outlet into a touchpoint of modern, connected living for Vietnamese families.”
The expansion of Samsung’s mobile lineup in the CE channel represents a new growth milestone for both companies, positioning Hai Sau Sau as a leading force in the development of integrated, consumer-centric retail models in Vietnam.
With this strengthened partnership, the “One Samsung” initiative is expected to reach even more Vietnamese households — delivering authentic products, unified services, and a connected experience that embodies the power of Samsung technology.
About Hai Sau Sau Trading & Service Co., Ltd (266)
Hai Sau Sau (266) is a leading Vietnamese distributor specializing in consumer electronics and technology solutions. Guided by the philosophy “Sustainable Partnerships – Shared Growth,” the company continues to expand its retail network, improve operational efficiency, and enhance the customer experience.
As a strategic distribution partner of Samsung, Hai Sau Sau is committed to working with CE retailers nationwide to expand the One Samsung ecosystem — bringing innovative technologies closer to every Vietnamese home.
