Londoner Moo Abraham, 11, sparked debate by showing off her lavish accessories on TikTok, including a £100,000 Patek Philippe watch and an Hermès handbag costing £25,000 (£1,000 is US$1,258) .
Moo Abraham, 11 years old. Photo from Moo Abraham’s Instagram |
Dubbed “the billionaire’s daughter” on the platform, Abraham is the daughter of Emily and Adam Abraham, founders of Love Luxury, a chain of second-hand luxury goods stores based in London and Dubai, reported Business Insider.
The young girl, who lives in London with her parents, has been seen decked out in items from various high-end brands in numerous videos featured on the Love Luxury account. In a popular video that has garnered over 1.4 million views, Moo reveals the high prices of her Patek Philippe Nautilus 5711 watch and black Hermès Kelly handbag.
Moo reportedly has his own life-size Mercedes G Wagon, as well as a wardrobe full of designer brands including Louis Vuitton, Dior and Gucci, according to The mirror.
Her extravagant displays have garnered over 200 million views under the TikTok hashtag #billionairesdaughter.
Moo’s mother, Emily, attributed the popularity to the way her husband Adam replaced the word “millionaire” with “billionaire” in Moo’s initial nickname, suggested by one of his employees at Love Luxury.
It’s unclear exactly what the Abrahams’ net worth is, reported Business Insider.
While some TikTok users find Moo’s window displays a light-hearted escape, others criticize them as insensitive amid the UK’s current cost of living crisis.
“Everything I own costs around 40,000 euros,” wrote one user. “I’m grateful for my life but I would love to live like this for a day.”
Another commented: “So hard to watch when so many people are struggling to keep warm.” »
However, Emily insisted that the videos featuring her daughter are just a form of escapism for audiences seeking a glimpse into a life of luxury.