Pinterest will host a three-day online event starting on May 24. The company is set to livestream the content from its most popular creators.
Pinterest Online Event
Pinterest shared the details of how the test will unfold. This is one of the first public attempts of Pinterest at livestreaming, according to TechCrunch.
The only way to watch the event will be through the Pinterest app, but users can see a preview of each session on the company’s website.
In all, there will be a total of 21 workshops covering numerous topics like how to sew, bake, and cook. While streaming, users can also comment on what is going on and chat with the creator that is hosting the workshop.
There will be moderators on hand to make sure that everyone in chat stays civil. However, users won’t be able to find a shopping component attached to the experience.
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How it Works
The livestream will allow up to five guests and an unlimited number of viewers. The moderators may include Pinterest employees and will help to control the experience, as noted by Engadget. They will also have the ability to remove people from the chat if they do not follow the site’s community standards.
There will be numerous creators included who will talk about different topics, including design, food, cooking, style, and more.
Host and reality star Jonathan Van Ness will hold a session in the morning, and he will talk about different morning rituals and self-care routines.
Meanwhile, fashion designer Rebecca Minkoff will teach Pinterest users how to style their personal wardrobe. Others featured during the event include famous food creators Peter Som and GrossyPelosi, who will showcase numerous recipes.
Furthermore, women’s Heath magazine will talk about using vision boards, so users can achieve their goals. Jennifer Alba will show users how to communicate the Zodiac through sign language, and Hannah Bronfman will offer ideas for creating a spa night at home.
The users will be directed to the live event through a new Live tab inside the app for Android and iOS, where they can view the schedule and join sessions.
Pinterest is not discussing how it views the potential for live events in the future.
For the time being, it is not offering tools that could rail in creators away from other platforms where they can monetize their fans through features like tips, donations, virtual gifts, paid ticketing, brand partnerships, or subscriptions through a creator marketplace.
Without these options, Pinterest could have a hard time competing for creators’ attention.
In 2020, Pinterest did a livestream. The company tested a feature called Class Communities that allowed people to sign up for online Zoom classes through the company’s app. Outside the signup mechanism, the Pinterest app was meant to help those hosting the classes to organize materials for their students.
Pinterest is late to the format, with other major platforms having had livestreaming components for years now.
Almost every massive tech platform is already making a play for creators, and some are even willing to pay creators to get them to do livestreaming.
Instagram, Facebook, YouTube, TikTok, and even Twitter are all building out features that let the creators do more than build an audience to monetize through brand deals and ads.
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Written by Sophie Webster
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