The inaugural ASEAN Club Championship Shopee Cup Trophy Tour is set to begin in Hanoi, marking the first of four stops across Southeast Asia.
This tour gives fans the unique opportunity to get an up-close look at the newly-crafted trophy, which will be awarded to the club champions of ASEAN in this eagerly anticipated regional tournament.
The Shopee Cup trophy, meticulously handcrafted by the world-renowned trophy makers Thomas Lyte, will be on display at Vincom Mega Mall Royal City in Hanoi from 11 AM to 7 PM local time. Several of the biggest stars in Vietnamese football are expected to attend the event.
Top players from Đông Á Thanh Hóa FC and Công An Hà Nội FC are scheduled to make appearances at the event, which will start at 3 PM local time. The event will also feature various entertainment performances.
The Shopee Cup trophy was designed to embody the Shopee Cup logo, which is inspired by the iconic rice sheaf symbolizing ASEAN. This symbol represents the unity of its dynamic member nations, with ten bundles of rice bound together. Weighing just under 13 kg and measuring 28.6 cm in height and 43 cm in width at the bowl’s lip, the Shopee Cup trophy symbolizes the strong bonds and unity among ASEAN member nations, coupled with their spirit of competition.

Fans will have the opportunity to view and take photographs with the Shopee Cup trophy. Additionally, there will be an exclusive Meet & Greet session with the players, who will also participate in on-stage interviews during the event.
Entry to the ASEAN Club Championship Shopee Cup Trophy Tour is free of charge. Limited passes for the Meet & Greet sessions can be won through the ASEAN United FC digital platforms (https://aseanutdfc.com/) and @aseanutdfc on Instagram, Facebook, TikTok, YouTube, and X, or via Shopee’s social media accounts @shopee_vn, @shopee_th, @shopee_id, and @shopee_my.
Moreover, fans attending the event will have the chance to win exclusive Shopee Cup merchandise through various games and activities.
Following the event in Hanoi, the Shopee Cup Trophy Tour will continue with stops in Bangkok on August 30, Jakarta on September 7, and Kuala Lumpur on September 21. Fans can stay updated with further details by following the ASEAN United FC social media platforms mentioned above.
The inaugural group stage of the ASEAN Club Championship Shopee Cup will kick off on August 21, featuring 12 of the top clubs from across Southeast Asia. These teams will compete in the first official tournament of its kind in the region.
About ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, the ASEAN Football Federation (AFF) serves as the sub-regional governing body for football in Southeast Asia. It is a part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, AFF includes 12 member associations: Australia, Brunei DS, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, and Vietnam. The organization oversees football activities in Southeast Asia and manages various regional competitions, including the ASEAN Mitsubishi Electric Cup, ASEAN Shopee Cup, ASEAN U-23 Championship, and ASEAN Women’s Championship, among others.