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Public Relations Summary
XTEP International, a leading global performance running brand, has opened six new stores in key cities across Malaysia, advancing its aggressive expansion strategy in Southeast Asia. The launch aligns with a growing demand for running and government support through Malaysia Aktif and a sports budget of RM580 million. XTEP presented its 360X 3.0 running shoes adapted to local conditions and will host the XTEP 10KM TIME TRIAL. The six stores are just the beginning; XTEP plans significant new retail growth to build a comprehensive ecosystem in Malaysia and Southeast Asia.
KUALA LUMPUR, Malaysia, April 24, 2026 /PRNewswire/ — XTEP International Limited, a leading global performance running brand, today announced the opening of six new stores in key shopping malls in Malaysia, marking a significant milestone in the brand’s strategic expansion in Southeast Asia. The move underlines XTEP’s long-term confidence in Malaysia’s dynamic running market and confirms its intention to expand its retail network well beyond six locations in the country.
Malaysia has emerged as a high priority market for XTEP, fueled by explosive growth in running participation and strong government support for the development of the sport. The 2025 Standard Chartered Kuala Lumpur Marathon attracted a record 42,000 participants, while the local HSNKL race series grew from 9,000 initial runners to 15,000 today. Supported by the National Active Malaysia and an allocation of RM580 million for sports development in Budget 2026, Malaysia offers powerful tailwinds for performance running innovation and community building.
The six new stores are strategically located in Kuala Lumpur, Penang, Johor Bahru, Kuantan and Shah Alam, serving as prime destinations for running enthusiasts. Designed under XTEP Retail + Community model, these spaces go beyond traditional retail to function as immersive running centers where athletes can test performance shoes, connect with local running clubs, join group training sessions and interact with product experts.
To meet the unique terrain, climate and training needs of Malaysian runners, XTEP has introduced its 360X 3.0 Performance Running Series with store openings. Designed for daily training and competitive racing, the collection provides optimized cushioning, stability and durability, reflecting XTEP’s commitment to localized, athlete-driven innovation.
In addition to its commercial expansion, XTEP will welcome the XTEP 10KM TIME TRIAL in Kuala Lumpur. With 1,500 slots available attracting almost 10,000 registrations, the event highlights strong demand for professional, organized running competitions. XTEP will provide participants with premium performance equipment to help athletes pursue their personal bests.
“Malaysia is the cornerstone of XTEP’s global strategy and our gateway to Southeast Asia,” said an XTEP International spokesperson. “These six new stores are just the beginning. We are committed to growing our retail footprint, building a comprehensive running ecosystem, and becoming the leading performance running brand in the region. XTEP is dedicated to empowering runners through innovative products, professional events, and authentic community engagement.”
With an expanding retail network, athlete-centric product design and community-focused events, XTEP is well-positioned to capture significant growth in the rapidly expanding Southeast Asian sports market. As the brand continues its global momentum, Malaysian runners will benefit from improved access to world-class performance running products and experiences.
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Source: PR Newswire
