In a close fight with South Korean giant Samsung, China-based company Xiaomi snatched the top spot in smartphone brand market share in March 2021, at least in Spain.
Counterpoint, a market data analyst firm, reported that Xiaomi surpassed the South Korean giant by a single percent. The China-based smartphone maker gained 35% of the market, while Samsung was able to keep 34% of it.
(Photo : (Photo by Mike Pont/Getty Images for Xiaomi))
NEW YORK, NEW YORK – DECEMBER 21: Xiaomi breaks the GUINNESS WORLD RECORDS® title with 703 participants for Most People Unboxing Simultaneously at Oculus Plaza WTC on December 21, 2019 in New York City.
Two Asia-based phone manufacturers predominantly lead in Spain. The two companies combined were able to capture 69% of the market share.
Apple, on the other hand, lags at the third spot — with only 14% of the market.
Other unnamed phone brands by the data firm account for 18% of the market share. A slight 4% higher than the Cupertino company.
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Xiaomi’s Growth in Spain
In comparison to the 2020 data of Counterpoint, Xiaomi registered an 11% increase in growth. In March 2020, the Chinese company only held 24 percent. It is now at a whopping 35%.
Samsung, similarly, also booked an impressive growth. It was at 25% in March 2020 and now at 34%.
It turns out that Samsung and Xiaomi were able to capture the previous market share of other smartphone brands.
The two companies were able to separately decrease it from 40% last year to 18% this year.
It may be attributed to the fall of similarly China-based phone maker Huawei. The United States and the United Kingdom have been actively banning the company for supposedly spying for China.
In other news, Spain will be treated by Xiaomi’s new flagship phone named the Mi 11. The Mi 11 Ultra is reaching Europe on May 11.
However, the Mi 11 Pro will reportedly be only available in China.
Interestingly, Xiaomi is a new player in Spain and its growth is breaking records.
The South Korean giant and the Cupertino company, in comparison, have been in the country for decades. Additionally, Xiaomi’s growth is exponential even outside of Spain.
Xiaomi’s Growth Around the World
The company was able to outpace Apple in overall Europe. It now holds 23% of the smartphone market — and is now the second leading smartphone in the region, next to Samsung.
It showed a whopping 85% growth in 2021 compared to 2020.
From a broader perspective, Gizmochina reported that Xiaomi is now the third-largest smartphone brand in the world. The company now owns 14% of the global market share. It was able to ship 49 million phone units across the world in the first quarter of 2021.
The China-based smartphone maker is widely known for its bang for the buck phones. It used to cater to the low-budget phone category, but, has since, been trying to tap the premium market for its flagship phones.
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Written by Teejay Boris
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