When the rich aromas of the Orient meet the charm of Southeast Asia, an invitation to indulgent pleasure and urban romance quietly brews in Singapore.
SINGAPORE, April 13, 2026 /PRNewswire/ — From April 15 to 21, 2026, the limited-time pop-up event of 29° Favorite by Wuliangye, on the theme “My youth, my way” will make a dazzling debut at Wuliangye Dining Singapore. In this vibrant city where diverse cultures and modern energies converge, Wuliangye will present a more relaxed and international expression, providing consumers with a unique immersive buzzing experience.
A Toast to Connection: Continuing the Wuliangye Story in Singapore
China and Singapore share long-standing cultural ties. As the leading exponent of strong-flavored baijiu, Wuliangye has established a growing presence in Singapore’s gastronomic and social landscape. Through its participation in the TFWA Asia Pacific Exhibition and Conference, the establishment of Wuliangye Dining Singapore and its involvement in global events such as the 2025 Michelin Guide Singapore ceremony, Wuliangye continues to strengthen its commitment to the local Singapore market.
29° Favorite: An innovative expression of Baijiu
In 1978, Wuliangye pioneered low-alcohol beverage innovation in the industry with a forward-thinking vision. By applying the “optimal selection method” and “double selection method” developed by the famous mathematician Hua Luogeng, Wuliangye solved the technical challenges of haze and flavor weakening caused by alcohol reduction.
With its creamy taste and versatile formats, 29° Favorite breaks away from traditional methods and occasions of baijiu consumption. It’s the perfect companion for unwinding after a long day, providing a refined option for personal enjoyment. Suitable for drinking neat, with ice or mixed with juice, tea or sparkling water, it allows consumers to create layered and refreshing drinks, effortlessly creating their own ‘oriental cocktails’.
Wuliangye Dining Singapore: a Chinese aesthetic space in Singapore
The event venue, Wuliangye Dining Singapore, is located in Bugis, the central district of Singapore. The restaurant is dedicated to innovatively blending Chinese baijiu culture with the essence of Chinese cuisine, creating a new international dining experience where “the food carries the spirit of baijiu and baijiu enhances the flavor of the food.”
It also introduces the concept of “aromatic Cantonese cuisine”, featuring salt and oil reduction techniques, the integration of Southeast Asian ingredients and the application of fermented distillers grains, bringing healthier and more innovative Cantonese dishes to Singapore’s food lovers.
“My youth, my way”: A 7-day Pop-Up in Singapore
From April 15 to 21 (local time), Wuliangye Dining Singapore will host the limited-time restaurant “My youth, my way” themed pop-up event.
The venue will feature a sky blue installation inspired by the iconic color of the bottle of 29° Favoritemixing the aesthetics of modern design with the poetic essence of oriental colors. The installation combines modern design with oriental visual elements, creating a visually appealing and friendly environment, especially in the evenings.
During the event, an exclusive signature cocktail will be presented each day. Each creation highlights the versatility of 29° Favoriteincorporating tropical fruits, botanical elements and sparkling textures to deliver a distinctive tasting experience tailored to Singapore.
As the aromatic richness of baijiu meets the charm of Southeast Asia in Singapore, Wuliangye continues to explore new intersections between Chinese baijiu and global food and beverage culture, driven by internationalization, youth, fashion and trend. Next April, let’s meet in Singapore and embark on a lively “Crush On” journey together.
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SOURCE Wuliangye
