Tokyo,, July 30, 2025 / Prnewswire / – Weplay, the global new generation social entertainment platform, officially announced an in -depth charitable partnership with Japanese Japanese animal protective organizations “NPO Minashigo Rescue Team for Dog & Cat adoption” and “Japan Dog and Protection Association”. Together, they launched the social protection campaign “Happy Pets Happy World” aimed at saving stray animals Japan. This initiative not only embodies Weplay’s commitment to social responsibility, but also seeks to take advantage of innovative online interaction models to hire Japanese users and contribute to the well-being of stray animals.
The wandering animal situation in Japan
Japan has made significant progress in the protection of stray animals in recent years. Data show that the number of euthanized dogs and cats has decreased considerably compared to peak levels (once almost one million per year) to a historic hollow in 2022, causing around 3,000 dogs and 9,000 cats euthanized annually. Although euthanasia rates have dropped, challenges such as overcrowding of insufficient shelters and veterinary resources remain.
Weplay charity mission: bring more joy and love to the world
As a social entertainment platform under Wejoy, Weplay deeply understands that “joy” follows not only from games and social interaction, but also from the care of life and the power to restore to society. This partnership with animal protection organizations marks an important step for Weplay to actively fulfill its corporate social responsibility. Weplay aims to take advantage of the advantages of its platform to create a bridge so that users participate in public well-being.
“Happy Pets Happy World”: online interaction, offline care
For this specific initiative, Weplay will donate a total of 1,660.5 kg of cat food to animal protection organizations. During the campaign, users can promise a virtual pet. The “love points” accumulated by daily interactions will be transformed into tangible supplies. Weplay is looking forward to the “Happy Pets Happy World” campaign used to join users to create a lovely sky to love Japanese Wandering animals, helping them to achieve a happier and more dignified future.
About Weplay
Weplay, a global social entertainment platform under Singapore-The functionalities based on games, entertainment and social features. With a mission to “Bring joy and friends to young people around the world“And a vision at”Gather people through games, direct the trend of worldwide social entertainment“Weplay undertakes to co-create an innovative era of games and social experiences.
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