HONG KONG, February 26, 2026 /PRNewswire/ — In a context of changing trade balances and consumption patterns in Asia, Vinexpo Asia will bring together the main players in the wine, spirits and non-alcoholic drinks industry. The event will be held from May 26 to 28, 2026, at the Hong Kong Convention and Exhibition Center (HKCEC). The Hong Kong event reaffirms its role as a leading business event for Greater China, while remaining open to Asia-Pacific markets and broader regional dynamics. With the Singapore edition, focused on Southeast Asia, Vinexpo Asia positions itself as a strategic meeting point for professionals who choose to remain present and engaged in a market in full transformation.
Vinexpo Asia, anchored in history and focused on the future of Asia
Since 1998, Vinexpo Asia has supported industry professionals in a constantly evolving region. In Hong Kongthe event has established itself as an unmissable event for players wishing to develop or maintain their presence in Mainland China, Hong Kong, Macau and Taiwan. It also remains closely linked to mature Asia-Pacific markets such as Japan, South Korea And Australiaas well as regional flows from Southeast Asia.
Despite the slowdown in certain premium segments, Hong Kong continues to play its role as a major commercial and financial hub. Vinexpo Asia’s heritage allows it to build on long-term relationships and look to the future with a deep understanding of the market.
“Asia remains a key market in the global trade balance for wines and spirits. At a time when international trade flows are being redefined, Vinexposium continues to support the sector by strengthening its presence in the region through Vinexpo Asia, an event historically anchored in Hong Kong and focused on the future. » said Rodolphe Lameyse, CEO of Vinexposium.
A market in transition, selection criteria that evolve
Asia is changing. In China, consumption is moving towards more informal and family occasions. Across the region, younger consumers are favoring cooler, lighter styles. These developments are reshaping buyer expectations and redefining selection criteria.
For international producers and brands, the opportunities remain very real, provided they remain present, visible and engaged as the market continues to reconfigure itself.
To the previous Hong Kong edition in 2024, the event brought together 1,032 exhibitors from 35 countries and welcomed 14,203 professional visitors from 60 countries, generating more than 4,200 business meetings. 75% of visitors were importers, distributors or retail buyers, confirming Vinexpo Asia’s positioning as an event focused on results and making concrete business decisions.
A format and an offer adapted to new market dynamics
Presented for the first time in Paris in February 2026, the new Vinexposium format will also be deployed in Hong Kong. Designed to reflect the evolution of the structure of the alcoholic beverages market, it brings together three complementary events:
- Vinexpo Asiadedicated to wines.
- Be spiritsdedicated to spirits, including baijiu and soju, as well as beer, cider, sake and innovation.
- Be noentirely dedicated to non-alcoholic drinks.
The 2026 edition will bring together a wide diversity of international exhibitorswith new national and regional pavilions, the return of great historic districts and numerous wine brands. For their launches, Be Spirits and Be No will host a Japanese pavilion and a South Korean flag. This diversity reflects the plurality of Asian markets and the complementarity of the segments represented.
The exhibitors of more than 20 countries are already confirmed, notably Australia, Chile, China – Hong Kong, France, Germany, Ireland, Italy, Japan, Mainland China, New Zealand, North Macedonia, Portugal, South Africa, South Korea, Spain, Switzerland, United Kingdom and United States.
Several institutional and collective pavilions have confirmed their participation to date, including Business France, ICE – Italian sales agency, Wine Australia, CVR Tejo – Tejo Wines (Portugal), Wines from Germany, California Wine Institute, South African winesalongside additional regional and national representations.
The Academy: understanding markets to make better decisions
Vinexpo Asia will also see the return of Academybringing together international opinion leaders and wine professionals of the highest caliber. On the program, a series of conferences, round tables and masterclasses designed as a decision-making tool for professionals. A space for the exchange of ideas and knowledge, the 2026 Academy will present more than 40 sessionsfocused on regional issues and the Chinese market, while also addressing key international topics.
Sessions will explore major developments in the industry, from changes in the fine wine and collector market, new distribution and consumption trends, to the latest economic changes. Some highlights include changes in travel retail, e-commerce, and instant retail strategies, as well as challenges in food pairings with Chinese cuisine and culture.
“Vinexpo Asia has been involved in Asia for almost thirty years. This continuity is essential in a changing Asian market, where trust and long-term presence make all the difference. In 2026, the event is fully in line with this approach by offering a structured framework for dialogue, market understanding and the development of trade in Hong Kong, mainland China and beyond. » concludes Grace Ghazalé, director of international exhibitions at Vinexposium.
For more information, visit Vinexpo Asia website and his mediA corner
See the photos of the 2024 edition here
ABOUT VINEXPO ASIA:
Vinexpo Asia is a must-attend event for wine and spirits professionals, providing exclusive access to key stakeholders in the Asia-Pacific region. Taking place alternately in Singapore and China – Hong Kongtwo major business hubs, it serves as a strategic platform for networking, discovering industrial innovations and promoting business opportunities in one of the world’s most dynamic markets.
ABOUT VINEXPOSIUM:
Vinexposium is the essential partner for wine and spirits professionals around the world. Through its flagship international events and editorial content, including Voice of the Industry, it brings together the entire industry to drive business growth and deepen market insight. By fostering connections and sharing strategic insights, Vinexposium helps the global industry address key challenges related to innovation, sustainability and evolving consumer expectations.
Media Contacts – Hong Kong
Distributed by GHC Asia for Vinexposium
Michelle Miu | 6332 0221 | michelle.miu@ghcasia.com
Lucy Murless | 5972 0004 | lucy.murless@ghcasia.com
View original content to download multimedia:^ https://www.prnewswire.com/apac/news-releases/vinexpo-asia-2026-hong-kong-a-strong-pillar-in-times-of-market-transformation-302698164.html
SOURCE Vinexposium
