PETALING JAYA, Malaysia, February 7, 2026 /PRNewswire/ — Village Grocer, Malaysia’s leading premium supermarket chain, officially opens its doors today to the much-anticipated Hextar World @ Empire City. This new outlet marks a significant milestone in the brand’s expansion, bringing its signature “Passion to Delight” shopping experience to the vibrant Damansara Perdana community.
The new store forms the cornerstone of Hextar World’s ‘Exploratorium’ concept, offering a curated selection of the freshest local produce and premium international imports. Residents and office workers in the surrounding area can now easily access:
- Freshness Guaranteed: A wide range of fruit and vegetables arriving daily from Australia, USA, Japan, Korea and New Zealand, as well as local produce from the Cameron Highlands.
- Premium meats and seafood: Quality cuts of meat and a “catch of the day” seafood section.
- International & Artisanal: Exclusive private label products from Australia (Woolworths) and Italy, as well as an extensive section of organic and health foods suitable for vegan, keto and gluten-free lifestyles.
- Ready-to-eat delights: A dedicated deli section offering artisan baked goods and convenient meal solutions.
“We are delighted to welcome Village Grocer to Hextar World. Their commitment to quality, freshness and an elevated everyday shopping experience aligns perfectly with our vision of creating a vibrant lifestyle destination for the community. This opening marks an exciting milestone for Hextar World, and we look forward to seeing Village Grocer become a favorite destination for families and shoppers,” said Dato’ Eddie Ong, CEO of Hextar Group.
“Our arrival at Hextar World is a strategic step to bring our premium grocery offerings closer to the urban heart of Petaling Jaya,” said Mr Ivan Tan, Executive Director of The Food Purveyor Group. “We designed this outlet to reflect a refreshed, modern aesthetic that complements Empire City’s progressive architecture. Our goal is to make every grocery store experience an exciting and effortless journey of discovery.”
“The food supplier CEO, Mr. Kok, is pleased to integrate Village Grocer into this innovative multi-generational hub. He emphasized that by aligning with the mall’s focus on experiential living, the goal is to ensure Village Grocer remains a convenient and accessible resource for all communities.
Grand Opening Celebrations and Promotions
To celebrate the launch, Village Grocer Hextar Empire City is offering a series of exclusive rewards to special BITES opening and loyalty members from February 6-8.th March 2026:
- Bumper Bonanza – a one (1) day deal offering the best deal in town!
- Weekly Friday rewards will take place on the 6thth13th20th27th February and 6th March by rewarding our customers with attractive free gifts to win. First come, first served, while supplies last. General conditions applied.
- On the opening day itself:
– The first 200 customers who spend at least RM150 and above can redeem one (1) exclusive gift bag for free at our customer service counter.
– And for the first 50 customers who managed to spend RM300 and above, get the exclusive goody bag, as well as a free fruit and vegetable gift bag containing the freshest pickings and harvest prepared by us, limited to the first 50 redemptions only. While stocks last, don’t miss out!
- Join BITES (FREE Membership)
– Get a FREE non-woven shopping bag when you spend RM30 and above on a single receipt. (Offer valid 6th February only)
– RM100 and above to get a succulent (Limited to 150 units, first come, first served, while stocks last.)
– RM150 and above to get a Lotus Bamboo (Limited to 50 units, first come, first served, while stocks last.)
- Sign up as a Bites member to collect points, earn rewards and take advantage of the members-only prize offer. Spend RM2 to earn 1 Bites point.
- Check out our limited edition giant non-woven Village Grocer bag selling at just RM19.99
As part of Village Grocer’s commitment to sustainability, the Hextar Empire City store will operate as a plastic-free store at checkout, encouraging shoppers to bring their own reusable bags to reduce environmental impact.
Village Grocer at Hextar World, Empire City is located at Lower Ground 1 (The Marketplace) and is open daily from 10:00 a.m. to 10:00 p.m.
For more information, visit www.villagegrocer.com.my or follow Village Grocer on Facebook and Instagram.
About the Village Grocer:
Village Grocer is a leading premium supermarket chain, known for its commitment to providing the highest quality products, exceptional customer service and a unique shopping experience. Village Grocer is dedicated to offering the best in local and international gourmet products to discerning shoppers, while maintaining the highest standards of sustainability and environmental responsibility.
For more information, visit villagegrocer.com.my.
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SOURCE The Food Supplier
