Trip Affiliates Network adds Google Hotels integration to their B2B travel and hospitality ecosystem.

Google Hotels is a new initiative from Google that improves the traveler’s booking experience and helps hotel accommodations increase visibility by prominently listing their presence in the world’s leading online search engines.

In addition, Google’s functionality offers travelers the ability to book directly, bypassing Online Travel Agencies (OTAs). This allows hotels to capture more direct bookings through their website.

TA Network is a premium provider of distribution, turnkey solutions and connectivity that brings together the leading travel wholesalers, operators and destination management companies in Asia-Pacific into one open, cloud-based ecosystem

GH enables the presentation of hotel properties in local search results on google.com and Google Maps, on desktops and all mobile devices. Travelers can check the hotel listing when actively looking for accommodation in the area

Tham Shiming Director of Solutions Architecture at TA Network said: “TA Network’s partnership with Google Hotels was fueled by the demand for digital marketing solutions from the region’s clientele. GH works with a select network of qualified integration partners worldwide to integrate directly with GH and provide direct hotel connectivity to GH. We are delighted to be one of the chosen partners qualified by GH to assist hotels in listing and selling their inventory google.com and Google Maps.”

All hotel partners using TA Network’s hotel B2B booking engine are enabled with Google’s booking links, with no setup fees and are visible in search results when a user generates a hotel search.

Through this partnership, TA Network continues the momentum in bringing new solutions to customers’ portfolios and consistently supporting them in their digital transformation. This partnership will also help us understand consumer behavior and update our intelligent distribution and revenue management system. Backed by our expertise and best-in-class technology, we will continue to take advantage of new developments and work to expand the best technology platforms and turnkey solutions for hotels, fueling their growth in the advent of the digital age .

Headquartered in Singapore, with offices in Indonesia, Vietnam and Thailand, Trip Affiliates Network (TA Network) provides inbound and outbound FIT/group-ready solutions and direct supplier connectivity services for travel agents, wholesalers and hotels. Premium platforms include integrated booking systems for flights, hotels, activities and transfers plus dynamic packages and digital payment solutions



Source: Vietnam Insider

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