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BANGKOK, April 23, 2026 /PRNewswire/ — THAIFEX – Anuga Asia returns from May 26 to 30, 2026 at IMPACT Muang Thong Thani, Bangkok, expanded to 12 halls and 140,000+ square metersmarking its largest edition to date.
This expansion comes at a time when sourcing decisions in the food and beverage industry are becoming more critical and urgent.
In the Asia Pacific region, growth is focused on functional products and value-driven formats, while supply chains continue to adapt. Buyers have less room for error and decisions made earlier have a greater impact.
In this context, THAIFEX – ANUGA Asia 2026 brings together More than 3,300 exhibitors from more than 60 countries and regions and more than 88,000 professional visitors from 140 marketscreating one of the region’s largest points of interaction between buyers and suppliers.
THE MOST COMPLETE F&B SOURCING PLATFORM IN THE REGION
The exhibition brings together nine specialist trade fairs in the catering sector into one sourcing platform, covering beverages, fine food, seafood, frozen food, meat, food technology, sweets and confectionery, fruit and vegetables and rice. For buyers, this means fewer trips, faster pre-screening and more deals closed within five days.
A key addition this year is Hall 4, which brings together New-to-Market Street, the THAIFEX – ANUGA Startup showcase and award-winning TasteInnovation products, making it the destination for buyers tracking first-time launches, emerging brands and innovations that have yet to reach mainstream distribution.
“As growth becomes more focused, businesses must make faster, more informed decisions. THAIFEX – Anuga Asia 2026 is structured to help buyers and suppliers reduce complexity and connect where it matters most. said Mathias Kuepper, Managing Director and Regional President, Asia Pacific, Koelnmesse. “With an additional hall and new content areas, THAIFEX – ANUGA 2026 will offer buyers the clearest view of the market, all in one place.”
With more than 2,000 trade missions and buyers hosted over five days, the show is designed to convert presentations into signed partnerships at scale.
OFFICIAL PARTNER REGION: THE EUROPEAN UNION
The 2026 edition also sees the European Union join the show as an official partner region, providing Thai buyers with an exciting opportunity to explore the unique added value that European products can offer. By integrating European sourcing into the same sourcing environment, buyers can easily access a diverse range of high-quality products in a single visit.
“Consumers in Southeast Asia increasingly appreciate quality, authenticity and sustainability – values that are at the heart of European food and drink. The EU Pavilion at THAIFEX – Anuga Asia 2026 brings together exceptional products from all our Member States, while strengthening our partnerships with the region and fostering new business opportunities through trust, innovation and long-term cooperation,” said HE Luisa Ragher, Ambassador of the European Union to the Kingdom of Thailand.
WHAT’S THE NEXT FOOD: INNOVATION, TRENDS AND MARKET SIGNALS
THAIFEX – ANUGA Asia 2026 is as much a showcase of ideas as products. Eleven trend zones covering alternative foods, clean label, Halal and organic sit alongside the innovation showcases organized in Hall 4. The main scheduled events include:
- Street of new arrivals (new): Product launches in the last 12 months. New in Asia. Seen here before they hit the market on a large scale.
- Taste the future (new): A tasting menu curated using top-notch innovative ingredients, hosted at the show.
- Alternative Protein Flavor and Taste Competition: A live tasting where alternative protein products are sampled and rated by visitors, who vote for the best in terms of flavor and taste.
- THAIFEX – Starting ANUGA: A platform for F&B startups to pitch and exhibit live, giving investors and buyers direct access to the most disruptive emerging concepts in the category.
- THAIFEX – ANUGA Taste Innovation Fair: A curated exhibition of award-winning products. Winners of the industry-wide innovation competition are featured, celebrating cutting-edge offerings in plant-based, gluten-free, sustainable products and more.
- THAIFEX – ANUGA trend zone: In partnership with Innova Market Insights, this zone highlights the top 10 consumer trends influencing foodservice. It is designed to help exhibitors and visitors turn their information into smarter sourcing.
- Future+ Culinary Experience: A conference and showcase built around five daily themes, from alternative proteins and precision fermentation to AI in retail, smart food production and next-generation flavors. Includes panels, startup presentations, investor networking, and live tastings with named speakers from Innova Market Insights, Euromonitor, AFMA, and more.
- Thailand Ultimate Chef Challenge: The 12thth The edition runs throughout the show in Hall 4. More than 400 professional and junior chefs from across Asia compete in live cooking and carving competitions, covering classic Thai cuisine, Asian curry, next-generation proteins, pastas, beef, salmon and freshwater fish, pushing culinary creativity and sustainable cooking to their limits. Approved by the World Association of Chef Societies (WACS).
PLX ASIA: INTRODUCING THE NEXT CHAPTER OF PRIVATE LABEL IN SOUTHEAST ASIA
Private labels are moving from a margin lever to a strategic growth engine. Across Southeast Asia, retailers are shoring up margins while manufacturers seek more direct routes to shelves.
PLX Asialaunched at THAIFEX – ANUGA Asia 2026, is Southeast Asia’s first dedicated B2B platform for private labels and contract manufacturing, bringing together retailers and manufacturers to establish sourcing partnerships, not just connections.
The platform debuts with the PLX Asia Industry Leadership Summit, May 29, 2026an invitation-only program aimed at senior decision-makers. A large-scale trade exhibition will follow in 2027, expanding to the food, beauty and home categories.
Event Details
THAIFEX – Anuga Asia 2026
May 26-30, 2026
IMPACT Muang Thong Thani, Bangkok, Thailand
For more information, visit: https://thaifex-anuga.com/
Registrations are now open to:
https://registration.thaifex-anuga.com/
For those media who will be in Bangkok for THAIFEX – ANUGA Asia, we would love for you to join our Media Tour from May 26-30, 2026 and experience everything the event has to offer. Please complete the media accreditation form here and we will contact you with further details: https://forms.gle/HJsjUjTcvLW197MJ7
THAIFEX – Anuga Asia 2026one of the largest F&B exhibitions in Asia, focuses on trade, sourcing and market expansion of food and beverages.
Jointly organized by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, these two events form a cohesive ecosystem: one dealing with the operation of hospitality businesses, the other dealing with the trade and scale of food and beverage businesses.
Please visit www.thaifex-anuga.com for more information.
Organizers
Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand
The International Trade Promotion Department is committed to providing excellent service to Thai entrepreneurs in international trade, including business facilities, cost reduction, value creation of goods and services, guidance in accessing and maintaining foreign markets, as well as close cooperation with the private sector to promote Thailand as a major gateway to Asia. http://www.ditp.go.th/
Thai Chamber of Commerce
The Thai Chamber of Commerce represents the Thai private sector to facilitate business and commerce as well as to serve as a central coordinating agency between the government and the private sector, and also helps promote trade, business and economic cooperation, including establishing relationships between Thailand and partner countries at the bilateral and multilateral levels and plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/
Koelnmesse Asia Pacific – Global competence in food and FoodTec
Koelnmesse is an international leader in organizing food fairs and events related to food and beverage processing. Trade fairs such as Anuga, ISM and Anuga FoodTec are recognized global leaders. Koelnmesse not only organizes food and food technology fairs in Cologne, Germany, but also in other growing markets worldwide, for example in Brazil, China, Colombia, India, Italy, Japan, Thailand, USA and UAE, which have different objectives and contents. These global activities allow us to offer our clients a network of events which, in turn, provide access to different markets and thus create a basis for sustainable and stable international business. Further information is available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/
Media resources:
- Press room: https://thaifex-anuga.com/for-media/pressroom/
- Pictures: https://thaifex-anuga.com/for-media/image-database/
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SOURCE THAIFEX – Anuga Asia 2026
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