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SEOUL, South Korea, December 7, 2025 /PRNewswire/ — SURFIRAN CO LTD emerges as a pioneer in the Korean gourmet market by introducing saffron products and raising awareness about saffron, one of the world’s three greatest gastronomic treasures, alongside caviar and truffles.
Although saffron enjoys worldwide prestige, it remains relatively unknown in Korea. SURFIRAN CO LTD saw this as an opportunity and began directly importing premium saffron, processing it into user-friendly formats that allow for everyday enjoyment. With recent launches such as Saffron Pearl Balsamic Vinegar, the company is accelerating its efforts to popularize saffron nationally.
Beyond product development, SURFIRAN CO LTD expands the “saffron gastronomic experience” through collaborations with chefs, culinary experts and high-end restaurants, helping saffron find its place in the Korean gastronomic scene.
A company spokesperson said: “Korea has never had a fully developed saffron culture. Our mission is to introduce the true flavor, aroma and health benefits of saffron to a wider audience and lead the next wave of gastronomic innovation.
Show original content:https://www.prnewswire.com/apac/news-releases/surfiran-co-ltd-leads-a-new-gourmet-category-in-korea-with-premium-saffron-products-302629949.html
SOURCE SURFIRAN CO LTD
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Source: PR Newswire
