According to the company, the Microsoft ISV Success Program supports ISVs throughout their journey in the SaaS market, from development to sales. ISVs can become official Microsoft partners, build well-architected applications (apps) on Microsoft’s cloud platform, and register them in the marketplace.
When an ISV registers an application on Microsoft Marketplace, domestic and foreign companies using Microsoft Cloud Azure become potential customers for the company. Microsoft Cloud Azure currently operates in over 60 regions in 140 countries around the world and is used by 95% of Fortune 500 companies.
Microsoft helps ISVs effectively sell and monetize their apps through sales and marketing support, co-op opportunities, and technical support for developing and publishing cloud apps. In addition, free use of Microsoft products worth 150 million won, such as Cloud Azure, development tools (GitHub, Visual Studio) and business tools (Microsoft 365, Dynamics 365) are also provided.
Currently, various domestic enterprises are expanding their business areas through ISV success programs, the company said. AI Park, an artificial intelligence (AI) avatar solutions company recently selected for the ISV Achievement Program, uses Azure Cognitive Services, a type of Azure AI service, to secure its own voice and video generation technology AI, and on this basis, built a solution. AI Park plans to enter the SaaS market this year through the ISV Success program.
Forgecube, a vision and conversational AI company, also provides AI contact center and AI optical character recognition (OCR) services using Azure Cognitive Services. In particular, it has implemented on-premises artificial intelligence services using the Azure Container Instances container service, meeting the needs of conservative national enterprises in the use of certain clouds. Posicube is rapidly expanding its business areas to various industries such as finance, healthcare, distribution, manufacturing and public institutions.
Platform company Ontact Gurumi plans to apply various AI technologies to its collaboration and education services through Azure. It aims to help general users as well as domestic and foreign enterprises and public institutions to improve work efficiency and education quality by using AI.
Lee Woong-se, SMC Division Manager at Microsoft Korea, said, “As the number of domestic ISV cases growing with Microsoft through the ISV Success program increases, many Korean companies, including customers and partners , ask to join. In the future, we will actively help Korean software companies to use Azure more deeply and successfully enter and expand in the SaaS market at home and abroad.
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