SINGAPORE, February 20, 2026 /PRNewswire/ — Strutt Inc., the award-winning mobility brand recognized by the Red Dot: Luminary and the CES Innovation Award, today announced that global pre-orders for its flagship ev¹, the first intelligent everyday vehicle, have exceeded initial sales targets within a month of its anticipated launch. Demand exceeded the company’s preliminary projections, signaling a shift in expectations for high-end personal mobility.
This response highlights a significant, unmet demand for mobility solutions that harmonize advanced engineering with remarkable industrial design. By combining everyday practicality with vehicle-grade intelligent capabilities, the ev¹ has quickly gained traction among early adopters and technology enthusiasts around the world.
“The speed of these pre-orders confirms that we have struck a chord with a community that has been underserved by traditional mobility options for far too long,” said Tony Hong, founder and CEO of Strutt. “The response to our January 2026 pre-order launch and subsequent roadshow has been remarkable, with approximately 75% of test drive participants placing a new order or securing an existing pre-order immediately following their experience. This conversion rate gives us the confidence to accelerate initial production and accelerate business expansion.
A co-designed edition for the first supporters
All customers of the first production batch will receive a special Co-Designer Edition of the ev¹. As early believers in the brand, these customers are recognized as fundamental contributors to the product’s evolution and will receive an official co-designer certificate commemorating their participation.
This initiative reflects Strutt’s belief that innovation is community driven. Through over-the-air (OTA) updates and continuous feature improvement, early customers will play an active role in the long-term development of the ev¹ platform, helping to improve the experience of the broader community over time.
Strategic acceleration of production and delivery
To accommodate the influx of orders, Strutt is executing coordinated operational scaling across manufacturing, supply chain and channel infrastructure to ensure disciplined growth and consistent quality.
Priority execution
Early bird customers will retain priority delivery status within Strutt’s allocation framework. Production sequencing will follow the sequence of confirmed orders by country and region, with phased execution designed to maintain transparency and customer trust. With capacity adjustments underway, Strutt expects the first customer deliveries to begin in the second quarter of 2026.
Supply Chain Expansion
Strutt is strengthening upstream component sourcing and deepening collaboration with its key manufacturing partners to increase throughput while maintaining the precision engineering and rigorous quality controls required for its award-winning design. Additional logistics measures are being implemented to alleviate bottlenecks and build production resilience as volumes increase.
Channel support
To support demand conversion and support market expansion, Strutt is expanding its global network of test drives and experiential tours. The company works closely with international partners to optimize regional allocation planning, improve pre-order management and strengthen localized customer support infrastructure.
“We operate with discipline,” said Tony Hong. “Our priority is not just delivery, but also durability and reliability, as well as the operational and after-sales backbone necessary for long-term leadership in the category.”
Pre-orders reopened
Following the rapid sale of his first series, Strutt released an additional allocation and reopened his pre-order. Pre-orders will remain open until the end of February via the official Strutt website: Strutt ev¹ Pre-order deposit
About Strutt
Strutt is a robotics company incorporated in Singapore that is redefining personal transportation through advanced sensors, autonomous driving technology and award-winning industrial design. Since its global unveiling at CES 2026, the Strutt ev¹ has defined a new category of intelligent personal mobility, designed to deliver electric vehicle-level safety, intelligence and control in a compact personal vehicle designed for everyday use.
SOURCE Strutt Inc.
