HEFEI, China, April 7, 2026 /PRNewswire/ — Recently, the Global Corporate Image Forum, themed “Technology Leadership: Intelligence for the Future”, was held in Hefei, Anhui Province. Featuring a main forum, side sessions and networking and business matchmaking activities, the event brought together representatives from businesses, think tanks and government agencies to explore strategies to strengthen the global presence and reputation of Chinese companies. The forum aimed to foster cross-regional and cross-industry collaboration in overseas expansion and support international communications for Chinese companies.
Simon Lan, co-founder of eclicktech, was invited to participate in the sub-forum titled “Communication Challenges and Solutions for Global Technology Companies”, where he shared his perspectives on how Chinese companies can strengthen their global brand image and improve the impact of international communications.
As globalization continues to intersect with the digital economy, international communication in the cultural sector has become a key driver for strengthening national cultural soft power and promoting the growth of cultural trade. With the rapid development of the global digital economy and growing policy support for cultural digitalization, generative AI is opening new avenues for cultural products and services to reach foreign audiences.
As a leading domestic cultural export enterprise and a leading digital services company in China, eclicktech contributes to efforts to promote Chinese culture on the global stage. The company leverages advanced digital technologies such as AI and machine learning to help cultural products and services expand into international markets and strengthen their reach overseas.
At the forum, Simon Lan said: “Over the years of supporting Xi’an’s international communications efforts, we have used data analysis and AI capabilities to improve the content structure and distribution efficiency of IN XI’AN. We built a global cultural communication matrix and explored an innovative approach that integrates generative AI into the city’s cultural storytelling, using AI and marketing to support cultural industries to go global. digital and intelligent improvements of cultural communication abroad and give new impetus to high-quality development in cultural globalization.
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SOURCE eclicktech
