Singapore remains a key inbound market, with strong visitor demand and air connectivity supporting continued growth.
SINGAPORE, March 20, 2026 /PRNewswire/ — Taiwan Tourism Administration (TTA) will participate in the next NATAS travel show in March 27 to 29, 2026with an upgraded Taiwan Pavilion that highlights the destination’s close tourism ties with Singapore while introducing new travel experiences for the year ahead. This participation reflects Singapore’s continued position as one of Taiwan’s leading visitor markets in Asia.
Tourist flows between Singapore and Taiwan remain strong and constant. According to TTA, Taiwan welcomed 1.35 million visitors of Singapore between 2023 and 2025, thereby reaffirming Singapore as a high-value source market. This sustained demand is supported by Taiwan’s diversity of travel offerings and convenient accessibility.
Strong air connectivity further strengthens Taiwan’s position as an accessible short-haul destination for travelers from Singapore. With multiple flight options across major Taiwanese cities, travelers can easily explore a wide range of experiences – from food and culture to nature and seasonal activities.
Building on this momentum, Taiwan’s participation in NATAS Travel Fair 2026 underlines its commitment to directly interact with Singapore consumers and build awareness of the destination.
Discover “Taiwan 100 Ways” at the Taiwan Pavilion
At this year’s show, the Taiwan Pavilion will focus on the creative concept of “Taiwan 100 ways”showcasing the diverse experiences the destination has to offer. Whether travelers are drawn to nature, culture, urban exploration, or a slow-paced lifestyle, Taiwan offers countless ways to experience the island.
Taiwan offers experiences that last all day and in all seasons. From traditional early morning markets and breakfast culture to bustling night markets and late-night entertainment, visitors can immerse themselves in the vibrant energy of the destination at any time.
To bring this concept to life, the Taiwan Pavilion will include:
- FOCASA circus show: Taiwan’s first professional contemporary circus company will present a dynamic show inspired by the island’s rhythm from dawn until late at night, featuring swinging ladders and juggling.
- Discover the creative soul of Taiwan: Visitors can discover their own “Taiwan way” through interactive cultural workshops, including indigenous costume bookmark weaving, sustainable paper art and mosaic coaster DIY – immersive experiences blending traditional craftsmanship and modern creativity.
Visit the Taiwan Pavilion at the NATAS Travel Expo
Visitors are invited to explore the Taiwan Pavilion at NATAS Travel Fair 2026 and discover the many ways to experience Taiwan. From cultural performances to hands-on activities and destination inspiration, the pavilion offers a glimpse into the richness and diversity of travel experiences in Taiwan.
With strong connectivity, diverse offerings and continued demand from Singapore travelers, Taiwan remains a compelling choice for leisure, culinary and cultural travel.
For more information about the Taiwan Tourism Administration, visit https://eng.taiwan.net.tw/.
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SOURCE Taiwan Tourism Administration
