Samsung is redefining how mobile experiences and headphones fit into everyday life with a new generation of devices built around simplicity and ease.
SYDNEY, March 11, 2026 /PRNewswire/ — Samsung Electronics Australia today announced its highly anticipated Galaxy S26 series And Galaxy Buds4 series are now widely available for sale in Australia.
The Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 bring together exciting new hardware innovations and smart, intuitive features to deliver the simplest smartphone experience Samsung has ever offered. Featuring Galaxy’s cutting-edge camera system with enhanced night vision[1] and SuperSteady[2] capabilities and The galaxy First of all dynamic Privacy View[3]The Galaxy S26 Ultra gives Australians greater control and peace of mind over their personal information. Galaxy AI[4] delivers intuitive, adaptive experiences with the Galaxy S26 series, working silently behind the scenes, anticipating needs and providing timely prompts or actions with Now Nudge[5].
“The Samsung Galaxy S26 series marks a new benchmark in the way Australians use and interact with their smartphones in their daily lives,” said Nathan Rigger, Head of Mobile eXperience Products at Samsung Electronics Australia. “With our First of all Privacy Display, Australians have more control than ever over what they do and don’t share, and Galaxy AI helps simplify complex tasks for everyone, not just tech enthusiasts.
The Galaxy Buds4 and Galaxy Buds4 Pro combine ease of use with superior hi-fi sound, clear call sound and a premium comfort feel, recognizing that High-quality sound experiences don’t have to come at the expense of everyday portability. The Galaxy Buds4 series is designed to be worn all day, whether you’re traveling, working, exercising, or listening to music or audio.
Hands-free voice activation encourages Galaxy users to engage AI agents and give them full control over their environment. The Buds4 series uses enhanced adaptive noise cancellation (ANC)[6] and adaptive equalizer (EQ), reducing low frequency noise, perfect for users trying to relax while traveling. Galaxy Buds4 Pro also include Head Gesture[7] commands that allow you to answer or reject a call by nodding or shaking your head.
“Users experience the best sound ever with the Samsung Galaxy Buds4 series,” said Kylie Mason, Head of Wearables, Mobile Experience at Samsung Electronics Australia. “They deliver ultra-clear, high-quality, full-spectrum sound without compromising the premium comfort Australians can use wherever their lives take them.”
Samsung also launched the New Galaxy Club in Australia – an upgrade and protection program. Offering up to 50% off the recommended retail price of an eligible device when customers upgrade to an eligible next-generation Galaxy phone between 9 and 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it is available with the Galaxy S26 series through Samsung.com/en on an initial monthly or annual plann.[8]
Launch events, activations and campaigns in Australia
To celebrate the official launch of the Galaxy S26 and Galaxy Buds4 series this month, Samsung Electronics Australia will host a series of exciting activations for customers across the country.
This weekend of March 14-15, three Samsung Experience flagship stores in Melbourne (Chadstone), Brisbane (Mount Gravatt) and Sydney (Parramatta) will celebrate the launch of the Galaxy S26 series with immersive in-store experiences including live product demos and interactive Galaxy AI photo opportunities. A live DJ will create a party atmosphere and there will be exclusive Samsung giveaways, including the chance to win a Galaxy S26 Ultra, Samsung vouchers and other exciting prizes.[9].
Samsung today also announced the launch of its local creative campaign for the Galaxy S26 series via Clemenger BBDO across social media, subscription video-on-demand, broadcaster video-on-demand, outdoor advertising and Samsung TV Plus. It celebrates the explosive growth of short-form vertical storytelling with an original Microdrama series, “The Elephant in the Room”which seamlessly integrates Samsung’s latest Galaxy S26 and the connected ecosystem into an engaging narrative.
Filmed entirely on Galaxy, the three-part series follows Jasmine, a 23-year-old office worker who races to solve a mystery before a high-stakes client meeting, navigating tense office dynamics with her formidable boss Penny, her office crush Alex, her nepo baby colleague Molly, and inscrutable HR manager Margaret. While authentically showcasing the key features of the Galaxy S26 Ultra in everyday life, including its 100x camera zoom.[10]privacy display and nightography capabilities.
From March 2 to May 23, Samsung Electronics Australia will complete its first 100% takeover of Sydney.The Central Station Central Walk engages the 4.4 million monthly visitors with immersive branding on walkways, 3D screens and ground media.
The campaign extends beyond the station through strategic content partnerships, including audio integration with some of Australia’s most popular podcasts. Starting February 26, Jack Post (The Common Man) will include lively readings on LiSTNR’s Hamish & Andy show (881,000 monthly downloads), and starting March 6, Shameless Media (1.6 million monthly downloads) will integrate key features from the Galaxy S26 series into the popular podcast “Everybody Has a Secret.”
Availability
The Galaxy S26 and Galaxy Buds4 series are available in Australia from today via carriers, retailers, Samsung.com/au and Samsung Experience Stores.
The Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra are available in Cobalt Purple, White, Black and Sky Blue, as well as Samsung.com/au exclusive Pink Gold and Silver Shadow.
The Galaxy Buds4 series comes in two models: Galaxy Buds4 Pro and Buds4, available in white and black options, as well as a Samsung.com/au exclusive Rose Gold for Buds4 Pro.
For more information about the Galaxy S26 series, please visit: Samsung Newsroom, Samsungmobilepress.com And Samsung.com.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company redefines the worlds of TVs, smartphones, wearables, tablets, home appliances, networking and memory, LSI, foundries and LED solutions, and delivers a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com/au.
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[1] Results may vary depending on lighting and/or shooting conditions, including multiple subjects, blurred or moving subjects. |
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[2] Super Steady results may vary depending on editing method and/or shooting conditions. |
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[3] The Privacy Display feature controls the viewing angle of the screen to limit peripheral vision. Some changes in image quality may occur outside of the viewing angle. When enabled, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact feature performance and may not be suitable for users with vision or accessibility needs. |
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[4] Galaxy AI features are currently free, and any specific plans for premium AI services should be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, but different terms may apply to other AI features provided by third parties. |
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[5] Now, the Nudge feature requires signing in to a Samsung account. Available features and functionality may vary by country, region and language. Text message prompts available with some third-party messaging apps, including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Sharing photos in Now Nudge works by analyzing the content of available images. The accuracy of the results is not guaranteed. |
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[6] ANC (Active Noise Cancellation) is turned off by default and the pinch and hold gesture for ANC can be configured directly in the phone settings for devices running One UI 8.0 and later. For devices running older versions of One UI, configurations can be found in the Galaxy Wearable app. [9] The T&Cs apply. Visit the Chadstone, Mount Gravatt or Parramatta Samsung Experience stores for more details. [10] Zoom distances greater than 10x may show some image deterioration. |
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SOURCE Samsung Electronics Australia
