HO CHI MINH CITY, Vietnam, March 12, 2026 /PRNewswire/ — Roborock today announced that it has become the #1 global brand of intelligent cleaning robots in 2025according to the IDC Global Quarterly Intelligent Vacuum Robotics Tracker, 2025 (1). This recognition reflects Roborock’s technological leadership and accelerated global expansion in an industry currently entering a new stage of development defined by an expanding product portfolio. According to IDC, even when considering companies selling robotic vacuum cleaners, robotic lawn mowers, and other types of home clinical robots, Roborock was found to be the No. 1 brand in terms of shipments (5.8 million in 2025) and market share (17.7%). Looking specifically at robot vacuum cleaners (RVCs), Roborock has continuously ranked #1 in IDC’s rankings since the second half of 2023 and repeats its success in the second half of 2025 with a record market share of 27.0%, once again becoming the number 1 RVC brand for the third year in a row.
Roborock is No. 1 globally and No. 1 in major domestic markets in America, Europe and Asia.
IDC’s analysis highlights the accelerating evolution of global competitive dynamics, driven by rapid product iteration, the development of AI and the growing influence of Chinese brands expanding overseas. Against this challenging backdrop, Roborock claimed the world’s top spot in terms of shipments and market share for the first time, not only in the robotic vacuum cleaner category, as it had done since 2023, but also, for the first time, as the number one supplier among all competitors selling broader product categories including robot vacuum cleaners, robot lawn mowers and other household cleaning products.
Limiting its analysis to the robot vacuum cleaner (RVC) product segment, Roborock dominated IDC’s rankings as the #1 vendor quarter after quarter, reaching its highest market share of 27.0% in the second half of 2025. IDC further notes that Roborock ranked Number 1 in major country markets including the United States (Americas), Germany (Europe), and South Korea (Asia-Pacific)— highlighting the strength of Roborock’s global brand and the competitiveness of its products across continents, diverse user needs, home types and cleaning habits. According to IDC, Roborock’s success is based on technological advantages, overseas expansion and an expanded product portfolio.
This significant milestone achieved by Roborock comes amid strong market dynamics across the global home cleaning robotics sector. The latest IDC monitoring report indicates that global shipments of household cleaning robots reached 32.72 million units in 2025representative Growth of 20.1% over one year. In this total, the Robot Vacuum Cleaner (RVC) Segment Shipped Cumulatively in 2025: 17.1% More Units Year Over Yearreinforcing the category’s role as the foundation of the broader home cleaning robotics market and indicating strong growth momentum.
AI capability and cleaning performance as Roborock’s long-term differentiator
Looking ahead, IDC research highlights that the next phase of competition will be determined by sustained AI capability—including multi-sensor fusion, decision making, scene understanding and continuous improvement in obstacle avoidance, path planning, spot recognition, self-recovery and interaction. IDC also highlights that while “smartness” is a key value factor, cleaning performance remains the product basis most valued by consumers.
Roborock is widely recognized for having the most advanced cleaning algorithm in the industry. Which, powered by top-notch robotic cleaning modules, encompasses not only mopping and sweeping, but also tasks in the vertical axis thanks to the OmniGrip robotic arm of the Roborock Saros Z70.
The Saros Z70 is currently the only model on sale in the entire industry with an algorithm capable of recognizing, moving and storing small objects based on user-predefined locations. By unveiling its latest work-in-progress Roborock Saros Rover at the Consumer Electronic Show (CES) 2026 earlier this year in Las Vegas, Roborock demonstrated a continuing trend in investing in new AI algorithms that can enable its robot to clean stairs, move cross slopes of different degrees, and move to new spaces not covered by any other robot vacuum.
At CES 2026, Roborock also redefined the landscape of premium home cleaning technologies with the global launch of the saros 20 And Saros 20 Sonicmarking a significant improvement in ultra-thin, high-performance engineering, ensuring truly self-powered cleaning that moves seamlessly between rooms and floor surfaces, from delicate hardwood to durable carpet.
Roborock’s global leadership in smart home robot cleaning comes as the company continues to expand its product and technology roadmap. In September 2025, Roborock entered the robotic lawn mower category in Europe. In January 2026, he announced it for the United States. Together with the Saros Rover, they reflect the company’s broader ambition to take robotics beyond a single room or task and into more areas of daily life.
Source : Global Home Cleaning Robot Market 2025: Chinese Brands Dominate as Lawn, Window and Pool Robots Rise
(1) Sources:
IDC Global Quarterly Smart Vacuum Robotics Tracker, 2025Q4
Global Quarterly Tracking of Pool Cleaning Robotics by IDC, 2025Q4
IDC Global Quarterly Lawn Mower Robotics Tracker, 2025Q4
IDC Global Quarterly Smart Vacuum Robotics Tracker, 2025Q4
About Roborock
Roborock is a leading smart cleaning brand known for its smart cleaning solutions. Becoming the best-selling robot vacuum according to IDC* since 2023 and the #1 smart cleaning robot brand in 2025 among vendors selling robot vacuums, robot lawn mowers, pool cleaners and window cleaners, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuums, robot lawn mowers and washer dryers. Rooted in a user-centric approach, our R&D-based solutions meet diverse cleaning needs in more than 170 countries and regions. Headquartered in Beijing with strategic subsidiaries in key markets including the United States, Japan, Netherlands, Poland, Germany and South Korea, Roborock is committed to increasing its presence in the global market. By 2026, Roborock will serve more than 22 million homes. For more information, visit https://global.roborock.com/.
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