CHENGDU, China, December 31, 2025 /PRNewswire/ — On December 27, the 2025 Master of Engineering Management (MEM) Industrial Mentor Orientation and Appointment Ceremony was held at the Wenshi Building on the Putuo Campus of East China Normal University (ECNU), located at No. 3663 Zhongshan North Road, Putuo District, Shanghai.
Qin Professor He Jiaxun, thesis advisor, professor at ECNU and executive director of the Shanghai International School of Chief Technology Officers (CTO), presented him with the official certificate of appointment. It should be noted that the appointment was officially confirmed following a strict selection process. On June 11, 2025, the ECNU Graduate School published the Opinion on the list of industrial mentors of newly appointed professional graduate students in 2025 on its official website. The appointment was subsequently approved by the 7th meeting of the 4th ECNU Professional Degree Evaluation Subcommittee.
About the ECNU MEM Program
Established in November 2021 after approval from the Ministry of Education, the Master of Engineering Management (MEM) program is jointly managed by the Shanghai International School of Chief Technology Officers, a dedicated research and teaching institution under ECNU. The program aims to develop mid- to senior-level leadership talent that combines technical depth with managerial breadth, targeting innovation-driven industries, businesses and public sectors. The Shanghai International Academy of Chief Technology Officers has clearly stated that a true CTO must embody not only a scientific spirit, but also an entrepreneurial spirit. This concept aligns perfectly with Mr. Qin Xingjiong’s long-term practice.
His journey reflects this triad:
As a scientist, he is responsible for breakthroughs in the field of regenerative medicine.
As an entrepreneur, he accelerates clinical translation.
As an educator, he mentors the next generation of innovators, enabling them to become professionals who understand both technology and ethics.
This alignment led to his recognition as a recipient of the Innovation Leadership Award 2025 during the annual reception and awards ceremony titled “Pioneer of the 14th five-year plan: writing a new chapter“— which was held that evening at the ECNU International Conference Room.
A visionary speech: from technology to value
At the afternoon orientation event, instructor Qin Xingjiong delivered a speech titled “From technology to value: becoming a mentor who understands students.” He articulated a core philosophy: “True technological innovation must be rooted in social value, not just market potential.” » He emphasized that great mentors don’t just teach “how to do it”: they help students discover “why to do it.”
From “business success or failure” to “the era of responsibility”: technological innovation must have value
Drawing on the ideas of world leaders like Zhang Ruimin (founder of Haier) and Michael Porter, he challenged conventional thinking:
- Innovation is not an end in itself: it is a means to have a concrete impact.
- Value is not defined by price tags: it is a fair exchange between people, services and ideas.
It introduced two founding thinkers:
- Hermann Minkowski: “In the cone of light is destiny; beyond that, the illusion.“ — Technology must meet tangible human needs.
- Ibo van de Poel: “Value-driven technology“ — Move from criticism to targeted design.
This paradigm shift inspired a new interdisciplinary methodology: the construction of an “Experience-Standard-Practice” framework that integrates philosophy, engineering, and the social sciences – an approach that now guides research in applied ethics.
Mr. Qin concluded:
“The ultimate goal of technology is human well-being. Only with value as our compass can we navigate a future that is both ethical and meaningful.”
China’s path to value-driven innovation
He proposed three practical ways to implement this philosophy in China:
- Political empowerment: Use regulation and standard setting to guide innovation towards standardization.
- Stage guidance: Focus on high-impact areas such as aging, regenerative health, and life health.
- Ecosystem collaboration: Create integrated platforms, such as LivingPhoenix’s collaboration with Peking University, CAS and SJTU, to co-develop solutions.
This aligns with ECNU’s mission to advance “Technology + Business” education – a model pioneered by President Qian Xuhong:
“Training technology directors (CTOs) to manage the commercialization of high technologies.”
And Professor He Jiaxun adds:
“Build strong technology brands to support national strategic development. »
The science behind LivingPhoenix: Why three-helix collagen?
In an in-depth and eye-opening analysis, Mr. Qin explained why LivingPhoenix pioneered tri-helix biommic collagen—a unique solution of its kind in the world.
Why a spiral? Because nature chose it: from the double helix of DNA to the triple helix of collagen, to ensure structural stability.
After reviewing more than 1,000 articles, analyzing U.S. FDA regulations spanning 45 years, and consulting nearly 100 experts, the team identified two critical questions:
- How to make collagen durable and safe?
- How to make it functional, profitable and subject to strict quality control?
The result: POGMENT® Triple Helix Bioengineered Collagenbased on the optimal Gly-Pro-Hyp sequence, providing superior biocompatibility and active tissue repair capabilities. This innovation allows real restoration of tissue homeostasis– not just superficial beauty.
From lab to market: global reach begins
LivingPhoenix has completed a full cycle from R&D to commercialization, from Japanese university laboratories (Kyoto University, University of Tokyo) to collaborations with top Chinese institutions including Peking University, CAS, SJTU and Naval Medical University.
- 6 national patents filed, 6 international PCT applications, 4 CN patents granted
- Published in the journal SCI Q1 Frontiers of bioengineering and biotechnology
- Regulatory filings completed for medical devices, cosmetics and raw materials
- Joint development of national and industry standards (e.g. general technical requirements for extracellular matrix materials)
- Won 1st place in the 13th National Innovation and Entrepreneurship Competition (Sichuan Division)
Market projections show rapid growth: the global bioengineered collagen market is expected to grow from 0.01 billion yen in 2025 to 6.78 billion yen by 2030.
Products already launched include the Zhineng Bangdan Essence Stick (anti-aging, soothing, hydration), with new launches such as Stable face mask And Fixed Cream coming before the Spring Festival.
Brand motto: “Steady Young – Lock youth in time.”
Final Thought: Mindset Matters More Than Skills
Rui ended with a powerful reminder, quoting Kiyoshi Inamori:
“Effort and ability are fundamental, but the mindset is decisive.”
Misaligned thinking can waste even the most important efforts. A good one multiplies your potential exponentially.
He also quoted President Qian Xuhong:
“Fixed thinking creates problems; diversified thinking solves them; super-limited thinking transcends them.”
He urged the students:
“In today’s fast-paced world, developing thinking skills is more important than mastering individual techniques. Because your real advantage lies in how you think, not what you know.”
Reactions from students and peers
- Yang Jianwei (MEM ’24, Senior Director at Shanghai Tegao Tech): “LivingPhoenix shows how success combines innovation, research and social impact. We should all learn from it.”
- Yumna (MEM ’24, Reserper and Shanghai Biotch Biosych): “Why read thousands of newspapers?” » replied Rui: “Defining real problems – the essential skill of any CTO. »
- Dr. Shen Wei (Industry Mentor, CEO of Tongji Tongyi Engineering): “‘LivingPhoenix’—the name carries both vitality and oriental wisdom.”
- Dr. Shu Liebo (CEO, Shanghai Ouyi Mass Spectrometry): “‘Steady Young’ is not just a product slogan: it reflects humanity’s timeless quest for beauty.”
It wasn’t just a discussion, it was a dialogue about what it means to be human, professional and impactful.
As Rui says:
“If you’re ready to become a Warm Tech Builder, our mentors will support you throughout your higher education journey, not to make you a ‘successful person’ in the eyes of others, but to help you become someone who will be remembered.
Welcome to ECNU’s MEM program. Join us in asking:
From technology to value.
Humans in the future.
With a purpose. With heart. With actions.
Official website：www.mylivingphoenix.com
View original content to download multimedia:^ https://www.prnewswire.com/apac/news-releases/pogment-biomimic-collagen-reacquired-recognition-founder-appointed-as-industrial-mentor-for-masters-students-at-east-china-normal-university-awarded-2025-innovation-leadership-award-302651172.html
SOURCE LivingPhoenix
