– Targeting RE markets in Latin America and Asia-Pacific with proven products in Europe and OE sales
SEOUL, South Korea, March 15, 2026 /PRNewswire/ — NEXEN TIRE, a leading global tire manufacturer, has announced the launch of its high-performance summer tire, the N’BLUE S, in Australia, as it accelerates its expansion into the global replacement (RE) market. Following its success in the European market, the company is now introducing this proven product to Australia to diversify its premium portfolio and support its long-term growth in the Asia Pacific region.
NEXEN TIRE’s launch of the N’BLUE S in Australia is part of the company’s premium global expansion strategy. Optimized for Australia’s diverse driving conditions, the N’BLUE S offers exceptional stability on wet roads and superior everyday efficiency. This launch marks an important step in the company’s plan to diversify its regional portfolio and meet the structural demand for high-quality summer tires in the Asia-Pacific region.
The N’BLUE S is a high-performance summer tire designed with an optimized contact patch structure that reduces rolling resistance for better efficiency and handling. It is made from a multifunctional compound with evenly dispersed materials to improve wet grip, ensuring a stable ride on wet roads.
The newly launched N’BLUE S also carries NEXEN TIRE’s exclusive EV ROOT branding. This designation is given to products designed to provide optimal performance on internal combustion engine, hybrid and electric vehicles. As electrification accelerates globally, the company plans to expand its sales base by offering a single product suitable for vehicles with various powertrains.
The performance of the N’BLUE S has already been proven both in the European replacement market and in original equipment (OE) sales. It was supplied as original equipment for European models as well as electric vehicles such as the Hyundai Casper EV, Kia Niro and PV5. NEXEN TIRE aims to build on its product’s proven competitiveness with global automakers by expanding consumer touchpoints through broader penetration into the replacement market.
NEXEN TIRE is strengthening its presence in Australia by improving both its logistics infrastructure and its retail competitiveness. With the opening of a new warehouse in Rocklea, Queensland in 2025, the company now operates three dedicated logistics centers in New South Wales, Victoria and Queensland. This has enabled significantly faster delivery times and superior inventory responsiveness for NEXEN TIRE partners nationwide. As part of its continued investment in the Australian market, the company also plans to establish a new warehouse in Western Australia later this year, further improving its distribution efficiency nationally.
From 2026, NEXEN TIRE AUSTRALIA plans to roll out its global retail brand program, the Nexen Point Dealer Program, nationally. This will unify external signage, in-store interiors and merchandising guidelines to ensure a cohesive brand experience. By integrating its three logistics hubs with a unified distribution and brand strategy, NEXEN TIRE aims to accelerate its growth in the local RE tire market.
“The launch of the N’BLUE S in Australia reflects our commitment to providing high-performance summer tires in the Asia-Pacific region,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. “Through our strengthened local logistics and retail network, we will continue to expand our presence and improve our competitive advantage in the Australian replacement market. »
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About NEXEN PNEU
Established in 1942, NEXEN TIRE is a global tire manufacturer headquartered in South Korea. As the world’s fastest growing tire manufacturer, the company operates in approximately 150 countries around the world and has four manufacturing plants, two in Korea (Yangsan and Changnyeong), one in Qingdao, China, and a fourth in Žatec, Czech Republic, which started operations in 2019. NEXEN TIRE produces tires for passenger cars, SUVs and light trucks based on advanced technology and excellence of the design. Proof of their quality and technological excellence, the company’s original tires are used by global premium automobile manufacturers in various countries around the world. In 2014, NEXEN TIRE achieved a grand slam by winning the world’s top four design awards, becoming the first tire manufacturer in the world to win such an award.
For more information, please visit https://newsroom.nexentire.com/
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SOURCE NEXEN TIRE
