According to the company, Adriel’s AdOps is a BI (which helps monitor, manage and analyze advertising data distributed and executed on various media and analytics, such as Google, Naver, Kakao, Meta, TikTok and Google Analytics, in a table panel) It is a business intelligence solution.
It automates tasks such as data collection, processing and report writing, which were done manually by marketers, and displays them in one place in real time, thus increasing the productivity and efficiency of the marketer. work. In addition, through the data analyzed, the company explained that it contributes to the success of advertising operations, such as the presentation of information that can maximize the return on investment (advertising effect in relation to investment).
By introducing Adops, LG Electronics can now compare and analyze all advertising data in one dashboard, as well as perform simple advertising operations such as determining whether to run ads and setting budgets in the dashboard. Additionally, through performance analysis and management of data accumulation by material and ad type, more strategic and systematic ad campaign operation has become possible.
An official from LG Electronics’ Korean sales headquarters said, “As Ad Ops minimizes the time needed to analyze advertising data, we expect a more efficient advertising operation to be possible.”
Suwon Um, CEO of Adriel, said, “LG Electronics’ choice of AdOps to understand customers and markets is also a new opportunity for Adriel. We will continue to strengthen AdOps technology and services to make this possible”.
editor@itworld.co.kr
